mr.drs. AJ (Aad) van Heusden

Erasmus School of Law

External PhD candidate | Law and Economics

Email: vanheusden@law.eur.nl

Work

Aad van Heusden (2025) - Taking marketing seriously: A law and economics analysis of personalized marketing in the digital age
Aad van Heusden (2023) - The Law and Economics of Consumer Law - [link]
Aad van Heusden (2023) - Algorithmic Pricing: The Current State of Affairs from a Law and Economics Perspective - InDret, 2023 (3), 329-395 - doi: 10.31009/InDret.2023.i3.08 - [link]

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Introduction to Microeconomics

Level: master
Year Level: master
Year: 2024
Course Code: RLE17

Do you think you choose for yourself? How personalised marketing influences your choices

Aad van Heusden explains how personalised marketing works, its consequences, and how consumer protection can be shaped.

Wednesday 5 Mar 2025
PhD defence