Andreas Bayerl is Assistant Professor of Marketing at the Erasmus School of Economics at Erasmus University Rotterdam. He earned a PhD in Quantitative Marketing…
Sjoerd van Bekkum is Professor of Finance and Economics at the Erasmus School of Economics, Erasmus University. His research agenda focuses on changes in the…
My research bridges behavioral economics and quantitative marketing to study how social environments and identities influence consumer behavior and market…
