dr. CS (Clement) Bellet

Biography

My work bridges behavioral economics and marketing research, focusing on three key areas at the intersection of business and society: 

  1. Gender Representation and Consumer Stereotypes: I analyze gender dynamics in advertising, consumer stereotypes, and market segmentation using large-scale data and experiments.
  2. Conspicuous Consumption and Inequality: I examine how inequality shapes consumer preferences, luxury markets, and status signaling.
  3. Customer and Worker Well-Being: I study emotional labor in customer interactions, leveraging proprietary telecom data to understand the link between customer satisfaction, worker well-being and firm performance.

By uncovering the social determinants of consumer preferences, I aim to inform marketing strategies and policy interventions. My work has been published in Management Science, the Journal of Public Economics or the Journal of the European Economic Association.

Erasmus School of Economics

Assistant professor | Marketing
Email
bellet@ese.eur.nl

Work

News regarding dr. CS (Clement) Bellet

Bigger isn't always better: The hidden costs of oversized homes

Clément Bellet, Assistant Professor at Erasmus School of Economics, explores the paradox of McMansions.

How #MeToo reshaped consumer behaviour: the fall of gender-stereotyped products

Clément Bellet, Assistant Professor at Erasmus School of Economics, has recently published a paper on the impact of social movements on consumer behaviour.

New research shows first causal link between wellbeing and productivity

Bellet and his co-authors' research findings show a causal link between worker happiness and productivity in the first large-scale field study of its kind.

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