Tuesday 27 August
| Time | Event |
|---|---|
| 17:00 - 19:00 | Conference Registration |
Wednesday 28 August
| Time | Event |
|---|---|
| 07:30 - 08:45 | Conference Registration |
| 08:45 - 09:15 | Welcome: Stefan Stremersch, Ana Scekic and Clément Bellet |
| 09:15 - 10:30 | Panel 1: Future, Uncertainty and Consumers Chair: Martijn de Jong Peter Verhoef Barbara Kahn Aurélie Lemmens |
| 10:30 - 10:45 | Coffee break |
| 10:45 - 12:15 | Keynotes 1: Generating Insights on Marketing the Future Chair: Bas Donkers Simona Botti – Discussant Ana Scekic Gerald Tellis – Discussant Bas Donkers Roland Rust – Discussant Clément Bellet |
| 12:30 - 14:00 | Lunch |
| 14:00 - 15:15 | Panel 2: How Firms Can see and Manage the Future Chair: Nuno Camacho Ming-Hui Huang Jacob Goldenberg Alexander Edeling |
| 15:15 - 15:30 | Coffee break |
| 15:30 - 18:00 | Synthesis: Reflection in Groups and Research Agenda Setting |
| 19:00 - 22:00 | Barbecue buffet and drinks |
Thursday 29 August
| Time | Event |
|---|---|
| 09:00 - 10:15 | Panel 3: The Future of Marketing Chair: Stefan Stremersch Eric Bradlow Simone Wies P.K. Kannan |
| 10:15 - 10:30 | Coffee break |
| 10:30 - 12:00 | Keynotes 2: Setting a Research Agenda for Marketing the Future Chair: Ana Scekic and Clément Bellet Markus Giesler Rajesh Chandy Eric Johnson |
| 12:00 - 12:30 | Wrap-up: Stefan Stremersch |
| 12:30 - 14:00 | Lunch |