Rapid technological advancements, such as artificial intelligence (AI), alongside significant environmental, geopolitical, and other macro shifts, are crafting profound changes and a new landscape for customers and providers of goods and services. The 'Marketing the Future Symposium' aims to explore how these changes will shape the future of marketing.
The environment in which customers and providers operate is increasingly volatile (i.e., the frequency and magnitude of change are higher) and complex (i.e., more interconnected factors change). These changes can fundamentally alter the future for both customers and providers. This is already evident in sectors like energy, food, finance, and healthcare, which are on the front lines of addressing these urgent changes but will ultimately be pervasive.
In a series of curated panels and keynote sessions, we will debate the implications of these changes for customers’ behavior, discuss new trends in insights generation, and explore strategies that can help providers manage the future despite uncertainty. Together, we will craft a forward-looking research agenda that aims to steer the future of marketing.
Date and venue
The conference will start in the morning of Wednesday 28 August and Thursday 29 August. The conference venue is at Bilderberg Hotel Kasteel Valsbroek.
What to expect
During the symposium, participants will engage in research talks, panels, and discussion/debate sessions, around three major topics:
- Future, Uncertainty and Consumers
- Generating Insights on Marketing the Future
- How Firms Can See and Manage the Future
The symposium will culminate in a thoughtful discussion on the “Future of Marketing”. The symposium is designed to provide insights on marketing the future and the future of marketing, and to appeal to a wide audience of academics across all silos of marketing.