Publications

C. Fuchs, M.G. de Jong & M. Schreier (2019). Earmarked donations to charity: Cross-cultural evidence on its appeal to donors across twenty five countries. Management Science. forthcoming
Y. Van Everdingen, V.G. Hariharan & S. Stremersch (2019). Gear Manufacturers as Contestants in Sport Championships: An Assessment of Breeding and Branding Returns. Journal of Marketing, 83 (3), 126-144.
B.G.C. Dellaert, (2019). The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy. Journal of the Academy of Marketing Science, 47(2), 238-254.
N.M. Almeida Camacho, H.R. Nam, P.K. Kannan & S. Stremersch (2019). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity. Journal of Marketing, 83(2), 138-157.
M.G. de Jong & R. Pieters (2018). Assessing Sensitive Consumer Behavior Using the Item Count Response Technique. Journal of Marketing Research. 56(3), 345-360.
C. Yang, O. Toubia & M.G. de Jong (2018). Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments. Journal of Marketing Research, 55 (6), 783-800.
I.A. Guitart, J. Gonzalez & S. Stremersch (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity. International Journal of Research in Marketing, 35 (3), 471-489.
L.E. Couwenberg, M.A.S. Boksem, R.C. Dietvorst, L. Worm, W.J.M.I. Verbeke & A. Smidts (2017). Neural Responses to Functional and Experiential Ad Appeals: Explaining Ad Effectiveness. International Journal of Research in Marketing, 34 (2), 355-366.
Y. Peers, H.J. van Heerde & MG. Dekimpe (2017). Marketing Budget Allocation Across Countries: The Role of International Business Cycles. Marketing Science, 36(5) 792-809.
S. Stremersch, E. Kappe & S. Venkataraman (2017). Predicting the consequences of marketing policy changes: A new data enrichment method with competitive reactions. Journal of Marketing Research, 54 (5), 720-736.
V. Avagyan, M. Esteban-Bravo & JM. Vidal-Sanz (2016). Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs. International Journal of Research in Marketing, 33(4), 780-796.
B.J.D. Jacobs, B. Donkers & D. Fok (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35 (3), 389-404.
S. Stremersch & E. Kappe (2016). Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry. Marketing Science, 35 (6), 915-933.
S. Stremersch, N.M. Almeida Camacho, S.J. Vanneste & I.W.J. Verniers (2015). Unraveling Scientific Impact: Citation Types in Marketing Journals. International Journal of Research in Marketing, 32 (1), 64-77.
V.G. Hariharan, R. Bezawada & D. Talukdar (2015). Aggregate Impact of Different Brand Development Strategies. Management Science, 61 (5), 1164-1182.
V.G. Hariharan, D. Talukdar & C. Kwon (2015). Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments. International Journal of Research in Marketing, 32 (3), 263-271.
M.G. de Jong, J.P. Fox & J.B.E.M. Steenkamp (2015). Quantifying Under- and Over-reporting In Surveys Through a Dual Questioning-Technique Design. Journal of Marketing Research, 52 (6), 737-753.
L. Yang, O.T. Toubia & M.G. de Jong (2015). A Bounded Rationality Model of Information Search and Choice in Preference Measurement. Journal of Marketing Research, 52 (2), 166-183. Winner Paul Green award for best paper in Journal of Marketing Research.
G. Liberali, E. Muller, R.T. Rust & S. Stremersch (2015). Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32 (3), 235-237.
R. Pozharliev, W.J.M.I. Verbeke, J.W. van Strien & R.P. Bagozzi (2015). Merely Being with You Increases my Attention to Luxury Products: Using EEG to understand consumers' Emotional Experience of Luxury Branded Products. Journal of Marketing Research, 52 (4), 546-558.
C.J.S. Lourenço, E. Gijsbrechts & R. Paap (2015). The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis. Journal of Marketing Research, 52(2), 200-216.