Marketing

Department of Business Economics
Blurry background with categories

Alumni meeting of the post-master's programme Data Science & Business Analytics a great success

Nearly 100 alumni of the post-master's programme Data Science & Business Analytics (DSBA) and alumni of the executive programmes gathered on Woudestein campus.

How Minor Changes in Choice Architecture Can Improve Health Insurance Product Choices and Costs

Benedict Dellaert, together with researchers from Columbia University, and University of Pennsylvania, has published a new paper in the Journal of Marketing.

When manufacturers sell directly to consumers, how do retailers respond?

Manufacturers increasingly introduce their own direct channels next to traditional, multi-brand retailers. How do retailers respond?

No event items found.

People

Meet our Marketing team

Rotterdam skyline

Publications

Research

Skyscrapers from frogview

Compare @count study programme

  • @title

    • Duration: @duration
Compare study programmes