What does this study entail?
Media and creative industries such as film and television, music, video games, and advertising have experienced profound changes due to digitalisation, internationalisation, and increasing conglomeration. Simultaneously, socio-cultural, political, and economic forces have played a pivotal role in shaping these changes. Think about the emergence of streaming services in the music and television industries, user-generated content in journalism, and the impact of artificial intelligence on creativity at large.
The master specialisation Media & Creative Industries covers the production, organisation, management, marketing and distribution of media and creative products, but also provides you with in-depth insights into how audiences receive and engage with those products. As an essential driver of economic growth and a rewarding career path, these industries play a pivotal role in today’s society.
Is this the right programme for you?
How do festivals reach their audiences? What is the effect of blockchain technologies on fan engagement? How can we make the creative industries more inclusive? How to best market new entertainment products? Do you want to delve in these kinds of questions? Then, de master specialisation Media & Creative Industries is the study that suits you.
There is a high demand for academically trained experts who understand technological and organisational developments and can respond effectively and critically to complex issues and changes in the media and creative sector. During this master specialisation, you will be trained to become such an expert, who can tackle the challenges facing media and creative businesses.
Five reasons to study Media & Creative Industries at the EUR
- Real-world cases, guest lectures, and professional seminar sessions support the interdisciplinary focus of this master specialisation.
- Special attention is paid to presentation, debate, analysis, writing, and research skills in seminars and research workshops.
- You will be part of an international, interactive, and engaged classroom. And you will be supported and guided by a professional, international, and enthusiastic team of lecturers.
- The programme's practice-based approach and distinctive focus on the labour market will bring you into contact with a variety of media and creative industry professionals, which will facilitate access to high profile jobs in the media and creative industries.
- And did we already mention how cool Rotterdam is? Studying in here means studying in a cosmopolitan city. Discover the city's best restaurants, visit the most beautiful museums, or go to world-class events. Living in Rotterdam will never get boring.
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