A new paper by Stefan Stremersch, Professor of Marketing at Erasmus School of Economics, will be published in 2024 by the highly regarded International Journal of Research in Marketing. The paper is called ‘How can academics generate great research ideas? Inspiration from ideation practice’.
In the paper, Professor Stremersch delves into the question how academic scholars can come up with great ideas that are important, relevant, and interesting. The Professor leverages insights he obtained from industry leaders in innovation and ideation to develop useful tools aimed at helping academics - especially early-career scholars and doctoral students - in the ideation phase of their research.
The paper shares several valuable ideation tools ready-to-use in an academic context, offering a novel approach to fostering more innovative and more impactful research ideas. The methods and tools in the paper could also be valuable for PhD students across disciplines, as to nurture creativity and impactful research.
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For a digital version of Stremersch' paper, published online by the International Journal of Research in Marketing (27 October 2023), click here.
