Online MSc Marketing and Data Intelligence

Is this the programme you're looking for?

This master combines data science, econometrics, and AI to give you a holistic and practical understanding of modern marketing. 

You’ll learn to bridge marketing and technology, explain complex insights clearly, and anticipate trends, preparing you for high-impact roles like data translator, marketing data scientist, marketer or digital marketer.

The study programme in a nutshell

Learn from the renowned Erasmus School of Economics, a world leader in quantitative marketing, econometrics and data analytics. 

Upskill for career advancement and progression. Gain analytical and technical capabilities required to address real‑world marketing challenges through data‑driven insights. 

Learn how to use in-demand tools and methods such as R programming, data visualisation, and machine learning for marketing decision-making.