The Science of Brainrot

Lecture on memes & the brain
meme of a cat on a bright green background with the text "oiiaioiiiai"

It’s been a long day. You get home and fall on your bed. Not really feeling like anything, you decide to scroll through TikTok to relax a bit. In the blink of an eye, an hour goes by. Is this just innocent entertainment? Or can this easy content ‘rot’ your brain? What even is brainrot?

Date
Tuesday 27 May 2025, 19:30 - 21:00
Type
Lecture
Spoken Language
English
Location

Erasmus Paviljoen

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You only have to open TikTok, Reels, or Shorts to be confronted by some of the weirdest and/or easily digestible content you can imagine. Skibidi-toilet might be emblematic for it, but ‘brainrot’ is everywhere. During The Science of Brainrot we dive into the topic with experts. Why is this type of content so appealing? What does it do to us? And is it really true that it can impact the development of our brains?

Joining us are:

  • Dr. Wouter van den Bos, Associate Professor at the Developmental Psychology Department of the University of Amsterdam & Director of the Connected Minds Lab. His research focuses on the relation between changes in brain function and structure and the development of learning and decision-making.
  • Dr. Idil Galip, lecturer in new media and digital culture at the University of Amsterdam. In her research, she focuses on memes and the way they are made and shared. 

This event is organized by Studium Generale.

More information

Date: Tuesday 27 May 2025
Time: 19:30hr - 21:00hr (Doors: 19:10hr)
Location: Erasmus Paviljoen
Tickets: Free

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