Q-methodology

Introduction

Q methodology provides a foundation for the systematic study of subjectivity, people’s views, attitudes or beliefs about a particular topic of interest. From its introduction in 1935, Q methodology was applied in the fields of educational, political and behavioural sciences. Over the past two decades, Q methodology has rapidly gained popularity with scholars across the world and from many other disciplines, such as environmental and health sciences.

Q methodology can be regarded a mixed methods approach as it combines characteristics of quantitative and qualitative methods. In a Q methodology study, participants are provided with a set of carefully sampled items, asked to rank these items according to some specific instruction, and to explain their ranking of the items during a follow-up interview. By-person factor analysis is used to identify significant clusters of correlations in the quantitative data. The resulting factors, together with the qualitative data obtained through the interviews, are interpreted and described as the views, attitudes or beliefs about the topic of study. Q methodology can thus be used to distinguish groups of people based on their views (rather than their socio-demographic characteristics) and to identify points of consensus and disagreement in views on a particular topic. In addition, the results of a Q methodology study can be used to evaluate the effects of events or interventions on views, and to develop questionnaires or measures that cover an issue more comprehensively for the target population. Hence, Q methodology is an interesting addition to the toolbox of both qualitative and quantitative researchers.

Working method

This hands-on course consists of four intensive sessions of four hours each and three assignments in-between sessions. The sessions are a mix of lectures, demonstrations and in-class exercises, covering the relevant background you need for conducting your own Q methodology study. Study materials will be supplied online, please bring your own laptop.