Introduction
Researchers often generate valuable insights and findings. However, academic output is often inaccessible to non-academic audiences, such as community organizations, journalists, and policymakers. Scientific reports are typically difficult to access, filled with complex language, and, let's face it, not the most exciting read.
This course aims to tackle these challenges. There will be four interactive sessions, with lectures, assignments, and discussions.
In these sessions, we will look into the textual and visual features of effective science communication, and explore the needs and wishes of the stakeholders that you try to reach. We will also discuss examples of how creating societal impact looks like in practice.
Course information
ECTS: 2,5
Number of sessions: 4
Hours per session: 4
Key Facts & Figures
- Type
- Course
- Instruction language
- English
- Mode of instruction
- Offline
What will you achieve?
- After the course you will understand the importance of science communication.
- After the course you will know how to formulate your research findings concisely and communicate them in an engaging and attractive way.
- After the course you will have explored how comics can effectively convey what your research is about and the findings it produces;
- After the course you will know how to make your research stand out to reach and convince your target audience.
- After the course you will know how to address and create a pitch for different stakeholders.
- After the course you will know good examples and understand best practice of creating societal impact.
Start dates
Session 1
November 6 (Wednesday) 2024
09.00-13.00 hrs
Mandeville building (campus map), room T19-01
Session 2
November 13 (Wednesday) 2024
09.00-13.00 hrs
Mandeville building (campus map), room T19-01
Session 3
November 20 (Wednesday) 2024
09.00-13.00 hrs
Mandeville building (campus map), room T19-01
Session 4
December 4 (Wednesday) 2024
09.00-13.00 hrs
Mandeville building (campus map), room T3-32
Entry level and relevance
The course is specifically relevant for people who already have a general idea about what their research will focus on. Specific artistic or software skills are not required.
Please note that, due to scheduling problems, for edition 2 we have swapped session 1 (Communicating your research) with session 3 (Making your research count)!
Session descriptions
In the first session, we will discuss the importance of science communication, and how you can textually convey your research findings in an accessible and interesting manner to a broad audience.
The second session focuses on research comics, which can also be effectively used for science communication. In creative exercises, participants will begin to work on their own research comic.
Session 3 discusses how you can make your research stand out to the stakeholders with whom you want to communicate your research, such as journalists and policymakers. You will also be asked to present a pitch of your own research that targets a stakeholder group.
In session 4, we will further explore the do’s and don’ts for creating societal impact with academic research on the basis of examples from actual research.
Instructors
Prof. dr. Esther Rozendaal is the dean of the EGSH. In June of 2023 she was appointed professor of Digital Resilience at Erasmus University Rotterdam (EUR). Since 2020, she has been an associate professor of Communication and Behavioural Change at the Erasmus School of Social and Behavioural Sciences (ESSB). Her research focuses on the digital resilience of young people. In particular, she investigates how to help children and teenagers to behave media-wise online. In addition to her academic research, she is concerned with bridging the gap between science and practice. In 2011, together with Prof. Moniek Buijzen (ESSB), she founded Bitescience, a company aimed at transferring scientific knowledge to professionals with young people as the target group.
Crystal Smit is assistant professor in Clinical Child and Family Studies at the Department of Psychology, Education and Child Studies. She is also lab manager of the Erasmus Movez Lab—a research team with a shared interest in youth, digital media, and well-being. Her research focuses on motivating healthy behaviors among youth, while taking into account the influences in their social networks. In co-creation with the targeted youth, she investigates how effective (online) health campaigns implementing social influencers can be developed. As lab manager at the Movez Lab, she focuses on the connection between research and society.
Ulrike Hahn is about to defend her PhD on climate-related visual art at Erasmus University Rotterdam. She is also working on creative projects (photography, short films, paintings) and has given several artistic workshops and presentations on art, circularity, climate change, and sustainability, for example as part of the projects by ACCEZ (Accelerating Circular Economy Zuid-Holland). In 2022, she won the NWO Synergy Award for her project on research-based comics. Website: www.imaginehumannature.art.
Jason Pridmore is the Vice Dean of Education for the Erasmus School of History, Culture and Communication and an Associate Professor in the Department of Media and Communication at Erasmus University Rotterdam. Jason directs the educational resources of the faculty including the education professional services personnel and oversees the bachelor and (pre) masters programmes in three departments. He is the coordinator of the forthcoming COALESCE project which will work to build a European Science Communication Competency Centre. Jason is also the lead on several projects with his research team.
Simone Driessen is an assistant professor in Media & Popular Culture in the Arts & Culture Department of Erasmus University Rotterdam. Before, she worked as a senior lecturer in the Media and Communication Department. As a researcher she is interested in topics at the intersection of media and popular culture. As a lecturer she is involved in several courses in the Arts & Culture program(s), and supervises theses.
Charlotte Bruns is a postdoctoral researcher and lecturer at the School of History, Culture and Communication, Erasmus University Rotterdam. She holds a PhD in Media Communication and an M.A. in Cultural Analysis and Cultural Education. Her research activities lie in the fields of visual sociology, qualitative image analysis and the theory and history of visual media. She is especially interested in the visual aspects of science communication, e.g. how text-image relations inform the way science is understood and how visual communication can be applied to communicate academic research to diverse audiences.
Tim van Meurs obtained his PhD at Erasmus University Rotterdam in 2023 and is currently postdoctoral researcher at the Department of Sociology at Tilburg University. His research focuses on citizens’ perspectives on a variety of health-related topics, such as health behavior and receptivity to health interventions. He is particularly interested in the role of anti-institutionalism, to uncover how aversion to governmental, scientific, and health care institutions reflects on different perspectives on health across citizens from different social backgrounds. In Tilburg, he is moreover involved in the large-scaled data projects ESS, EVS and ISSP.
Contact
Enrolment-related questions: enrolment@egsh.eur.nl
Course-related questions:
- Session 1: c.r.smit@essb.eur.nl, rozendaal@essb.eur.nl
- Session 2: hahn.artvisory@outlook.com
- Session 3: pridmore@eshcc.eur.nl, driessen@eshcc.eur.nl, bruns@eshcc.eur.nl
- Session 4: vanmeurs@essb.eur.nl
Facts & Figures
- Fee
- free for PhD candidates of the Graduate School
- € 575,- for non-members
- consult our enrolment policy for more information
- Tax
- Not applicable
- Application deadline
- Wednesday 23 Oct 2024
- Offered by
- Erasmus Graduate School of Social Sciences and the Humanities
- Course type
- Course
- Instruction language
- English
- Mode of instruction
- Offline
- External link
- Enrol here