dr. VG (Vijay) Hariharan

Biography

Vijay Ganesh Hariharan is an Associate Professor of Marketing at Erasmus School of Economics, Erasmus University. His primary research interests lie in empirical modeling of issues related to new product introductions and retail brand management. He is also interested in modeling endogeneity and dynamics in various marketing phenomenon. He holds a Ph.D. in Marketing and M.A. in Economics from the State University of New York at Buffalo.

Erasmus School of Economics

Visiting fellow | Marketing
Email
hariharan@ese.eur.nl

More information

Work

  • Vijay Hariharan & Stefan Stremersch (20 December 2019) - Competing in F1: Where To Put The Power? In R&D Or In Advertising?

  • Vijay Hariharan (2012) - MIS Quarterly (Journal) (Editor)
    Activity: Editorial work Academic

Level
master
Year Level
master

Level
master
Year Level
master

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