Biography
Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.
More information
Work
- Oana Adelina Tanasache, Cherry Law, Richard D. Smith, Steven Cummins, Esther W. de Bekker-Grob, Joffre Swait, Bas Donkers & Laura Cornelsen (2025) - Impact of calorie labelling on online takeaway food choices: An online Menu-Based Choice Experiment in England - Appetite, 207 - doi: 10.1016/j.appet.2025.107894 - [link]
- Barak Libai, Ana Babić Rosario, Maximilian Beichert, Bas Donkers, Michael Haenlein, Reto Hofstetter, P. K. Kannan, Ralf van der Lans, Andreas Lanz, H. Alice Li, Dina Mayzlin, Eitan Muller, Daniel Shapira, Jeremy Yang & Lingling Zhang (2025) - Influencer marketing unlocked: Understanding the value chains driving the creator economy - Journal of the Academy of Marketing Science, 53, 4-28 - doi: 10.1007/s11747-024-01073-2 - [link]
- L. Pilli, J. Veldwijk, J. D. Swait, B. Donkers & E. W. de Bekker-Grob (2024) - Sources and processes of social influence on health-related choices: A systematic review based on a social-interdependent choice paradigm - Social Science and Medicine, 361 - doi: 10.1016/j.socscimed.2024.117360 - [link]
- Vikas Soekhai, Bas Donkers, Jennifer Viberg Johansson, Cecilia Jimenez-Moreno, Cathy Anne Pinto, G. Ardine de Wit & Esther de Bekker-Grob (2023) - Comparing Outcomes of a Discrete Choice Experiment and Case 2 Best-Worst Scaling: An Application to Neuromuscular Disease Treatment - Patient, 16 (3), 239-253 - doi: 10.1007/s40271-023-00615-0 - [link]
- Marcel F. Jonker & Bas Donkers (2023) - Interaction Effects in Health State Valuation Studies: An Optimal Scaling Approach - Value in Health, 26 (4), 554-566 - doi: 10.1016/j.jval.2022.10.008 - [link]
- Luuk van Maasakkers, Dennis Fok & Bas Donkers (2023) - Next-basket prediction in a high-dimensional setting using gated recurrent units - Expert Systems with Applications, 212 - doi: 10.1016/j.eswa.2022.118795 - [link]
- Samare P.I. Huls, Emily Lancsar, Bas Donkers & Jemimah Ride (2022) - Two for the price of one: If moving beyond traditional single-best discrete choice experiments, should we use best-worst, best-best or ranking for preference elicitation? - Health Economics, 31 (12), 2630-2647 - doi: 10.1002/hec.4599 - [link]
- Esther W. de Bekker-Grob, Bas Donkers, Michiel Bliemer, Joanna Coast & Joffre Swait (2022) - Towards Accurate Prediction of Healthcare Choices: The INTERSOCIAL Project - Patient, 15 (5), 509-512 - doi: 10.1007/s40271-022-00593-9 - [link]
- V. Soekhai, B. Donkers, B. Levitan & E. W. de Bekker-Grob (2021) - Case 2 best-worst scaling: For good or for bad but not for both - Journal of Choice Modelling, 41 - doi: 10.1016/j.jocm.2021.100325 - [link]
- Bruno Jacobs, Dennis Fok & Bas Donkers (2021) - Understanding Large-Scale Dynamic Purchase Behavior - Marketing Science, 40 (5), 844-870 - doi: 10.1287/mksc.2020.1279 - [link]
choice modelling academy
- Start date approval
- March 2023
- End date approval
- March 2026
- Place
- LEEDS, UK
- Description
- online cursus
Spheremall BV
- Start date approval
- April 2023
- End date approval
- April 2026
- Place
- BREDA
- Description
- advisering, inzet is variabel
Natural Language Processing
- Level
- Master
- Year Level
- Master
- Year
- 2024
- Course Code
- TIC10210
Natural Language Processing
- Level
- Master
- Year Level
- Master
- Year
- 2024
- Course Code
- TIF20210
Text Analytics for Marketing
- Year
- 2024
- Course Code
- FEM11154
Thesis Hub Bachelor Economics
- Year
- 2024
- Course Code
- FEB63006H
Thesis BDS
- Year
- 2024
- Course Code
- TIC20899
