Biography
Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective. He builds on and extends advanced market research and machine learning techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.
More information
Work
- Barak Libai, Ana Babić Rosario, Maximilian Beichert, Bas Donkers, Michael Haenlein, Reto Hofstetter, P. K. Kannan, Ralf van der Lans, Andreas Lanz, H. Alice Li, Dina Mayzlin, Eitan Muller, Daniel Shapira, Jeremy Yang & Lingling Zhang (2025) - Influencer marketing unlocked: Understanding the value chains driving the creator economy - Journal of the Academy of Marketing Science, 53, 4-28 - doi: 10.1007/s11747-024-01073-2 - [link]
- Luuk van Maasakkers, Dennis Fok & Bas Donkers (2023) - Next-basket prediction in a high-dimensional setting using gated recurrent units - Expert Systems with Applications, 212 - doi: 10.1016/j.eswa.2022.118795 - [link]
- Bruno Jacobs, Dennis Fok & Bas Donkers (2021) - Understanding Large-Scale Dynamic Purchase Behavior - Marketing Science, 40 (5), 844-870 - doi: 10.1287/mksc.2020.1279 - [link]
- Bas Donkers, Benedict Dellaert, RM Waisman & G (Gerald) Haubl (2020) - Preference Dynamics in Sequential Consumer Choice with Defaults - Journal of Marketing Research, 57 (6), 1096-1112 - doi: 10.1177/0022243720956642 - [link]
- CJ Silva Lourenco, Benedict Dellaert & Bas Donkers (2020) - Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Automated Financial Advice - Journal of Interactive Marketing, 49, 107-124 - doi: 10.1016/j.intmar.2019.10.003 - [link]
choice modelling academy
- Start date approval
- March 2023
- End date approval
- March 2026
- Place
- LEEDS, UK
- Description
- online cursus
Spheremall BV
- Start date approval
- April 2023
- End date approval
- April 2026
- Place
- BREDA
- Description
- advisering, inzet is variabel
