Why this programme

Our academic master program focuses on three pivotal areas (marketing management, customer experience, and customer insights), forging a pathway that is different from other marketing programs. Our specialization in these areas arises from the fundamental recognition that the relationship among them serves as the cornerstone for achieving and sustaining a strong market presence. Therefore, we hone in on these areas with a razor-sharp focus.

We guide our students to deeply understand marketing management, teaching them how to handle its complex challenges, to actively shape market trends, and to align it with the sales function. We see customer insights not just as data, but as the most important information for making key marketing decisions. Our focus on customer experience goes beyond basic interactions between the firm and its customers, diving into the emotional and psychological factors that impact customer perceptions and buying behaviors. We help our students see these three areas as an interlinked network, affecting every decision and result in marketing.

In our program, your ideas and creativity are not just welcomed, but crucial for problem-solving and innovation. The program is interspersed with frequent group assignments, offering you the rich opportunity to blend your group's creativity and collaborative efforts to address real-world cases. This iterative process of compiling, analyzing data, and formulating strategic conclusions and recommendations will not only sharpen your analytical and strategic skills but also forge a pathway to practically apply your learning in realistic business scenarios. The emphasis on evidence-based decisions stands at the heart of the program, acting as a critical catalyst for not just comprehending but mastering the dynamics of marketing, which in turn, contributes to organizational growth and heightened profitability.

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Is this the right choice for you?

Are you ambitious to spearhead marketing campaigns with your expert skills? Inspired to turn creative ideas into innovative, real-world marketing solutions? Prepared to harness the power of customer insights for strategic decision-making? Are you ready to explore and enhance the crucial facets of customer experience and buying behaviors? In that case, we have an exciting programme on offer.

Obtaining your marketing degree at Erasmus School of Economics will fully prepare you for these challenges and to excel in marketing practice in increasingly competitive markets. The marketing programme at Erasmus School of Economics is an excellent choice if you recognise yourself in the profile below:

• Delving into the intricacies of customer decision-making and marketing management intrigues you.
• Combining out-of-the-box thinking with a pragmatic approach comes naturally for you.
• You are always eager to discover the world and your role in it.
• You are ambitious and have a go-getter mentality.

Why study Marketing in Rotterdam?

The marketing department of Erasmus School of Economics is arguably one of the top marketing science groups in Europe. Here in Rotterdam, you will learn from award-winning and practice-experienced lecturers who contribute regularly to major academic publications and have close ties to business life as well, ranging from SMEs to multinationals. Our experts will share their marketing practice experience with you. The consistent and integrated use of data, data analysis and insights will improve your decision-making capacity, and this will help you to ensure company growth and improved profitability. The department has trained many current and former top executives in the Netherlands and abroad. This is due to the intellectual, academic rigour as well as the practical experience you gain during the programme.

Do you aspire to become one of the next leaders in marketing and do you want to join the network of our thousands of marketing alumni? Do you share our students’ intellectual curiosity, analytical reasoning, creativity, team spirit and open-mindedness? In that case, our marketing programme is an excellent choice.

This study will bring you:

• Frequent interactions with companies, ranging from guest lecturers, workshops and cases to career events
• A highly valued Marketing Master’s degree, which is very much appreciated by companies and institutions looking for new and young marketing talent
• Award-winning, frequently published as well as practice-oriented professors with excellent business community connections
• A valued degree from an established and recognized institute that is consistently highly ranked globally.