Introduction
One of the most important leadership decisions is the strategic one that guides organisations to a desired future state. The stakes are high: companies rise and fall easily, especially in this turbulent time of digital transformation.
Key Facts & Figures
- Type
- Executive programme
- Duration
- 3 days
- Instruction language
- English
What will you achieve?
- have a better understanding of organisational strategy and strategic issues
- know your own preferences and perspectives on strategic issues
- be able to identify and understand relevant technological innovations
- be able to discuss the consequences of digital transformation for your own organisation
- find opportunities for business model innovation
- be more aware of personal development opportunities towards strategic leadership positions
In this three-day masterclass, you will be led into the domain of strategic leaders at organisations’ corporate level to get the board talking about key concepts such as positioning, the advantage of being a parent company, and globalisation. These concepts will then be related to the digital reality, and you will explore the consequences for your corporate communication.
Who should attend
The masterclass is designed for experienced professionals in the field of: corporate communication, public affairs, general management and consultancy.
This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.
Contact
Susanna Marco
Programme & Admission Advisor
- Email address
- ccc@rsm.nl
- Phone
- +31 10 408 2851
This course can also be taken as part of the Part-time Executive Master in Corporate Communication programme. This is a triple accredited executive master programme for experienced professionals, who aspire to boost their career with an executive Master of Science degree. Read more here.
Facts & Figures
- Fee
€ 2.650,-
- Tax
- Excluding 21% tax
- Duration
- 3 days
- Offered by
- Rotterdam School of Management, Erasmus University
- Discipline
- Media and communication
- Course type
- Executive programme
- Instruction language
- English
- Funding
private
- External link
- Read more about this programme
Related courses
Registration
This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: https://www.rsm.nl/executive-education/open-programmes/programmes/corporate-communication/strategic-communication/overview/