Biography
Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.
More information
Work
- L. Pilli, J. Veldwijk, J. D. Swait, B. Donkers & E. W. de Bekker-Grob (2024) - Sources and processes of social influence on health-related choices: A systematic review based on a social-interdependent choice paradigm Opent extern - Social Science and Medicine, 361 - doi: 10.1016/j.socscimed.2024.117360Opent extern - [link]Opent extern
- Vikas Soekhai, Bas Donkers, Jennifer Viberg Johansson, Cecilia Jimenez-Moreno, Cathy Anne Pinto, G. Ardine de Wit & Esther de Bekker-Grob (2023) - Comparing Outcomes of a Discrete Choice Experiment and Case 2 Best-Worst Scaling: An Application to Neuromuscular Disease Treatment Opent extern - Patient, 16 (3), 239-253 - doi: 10.1007/s40271-023-00615-0Opent extern - [link]Opent extern
- Marcel F. Jonker & Bas Donkers (2023) - Interaction Effects in Health State Valuation Studies: An Optimal Scaling Approach Opent extern - Value in Health, 26 (4), 554-566 - doi: 10.1016/j.jval.2022.10.008Opent extern - [link]Opent extern
- Luuk van Maasakkers, Dennis Fok & Bas Donkers (2023) - Next-basket prediction in a high-dimensional setting using gated recurrent units Opent extern - Expert Systems with Applications, 212 - doi: 10.1016/j.eswa.2022.118795Opent extern - [link]Opent extern
- Samare P.I. Huls, Emily Lancsar, Bas Donkers & Jemimah Ride (2022) - Two for the price of one: If moving beyond traditional single-best discrete choice experiments, should we use best-worst, best-best or ranking for preference elicitation? Opent extern - Health Economics, 31 (12), 2630-2647 - doi: 10.1002/hec.4599Opent extern - [link]Opent extern
- Esther W. de Bekker-Grob, Bas Donkers, Michiel Bliemer, Joanna Coast & Joffre Swait (2022) - Towards Accurate Prediction of Healthcare Choices: The INTERSOCIAL Project Opent extern - Patient, 15 (5), 509-512 - doi: 10.1007/s40271-022-00593-9Opent extern - [link]Opent extern
- V. Soekhai, B. Donkers, B. Levitan & E. W. de Bekker-Grob (2021) - Case 2 best-worst scaling: For good or for bad but not for both Opent extern - Journal of Choice Modelling, 41 - doi: 10.1016/j.jocm.2021.100325Opent extern - [link]Opent extern
- Bruno Jacobs, Dennis Fok & Bas Donkers (2021) - Understanding Large-Scale Dynamic Purchase Behavior Opent extern - Marketing Science, 40 (5), 844-870 - doi: 10.1287/mksc.2020.1279Opent extern - [link]Opent extern
- Sesil Lim, Bas Donkers, P van Dijl & Benedict Dellaert (2021) - Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions Opent extern - Journal of the Academy of Marketing Science, 49 (4), 723-742 - doi: 10.1007/s11747-020-00740-4Opent extern - [link]Opent extern
- EW (Esther) de Bekker - Grob, Bas Donkers, Jorien Veldwijk, Marcel Jonker, Sylvia Buis, Jan Huisman & Patrick Bindels (2020) - What Factors Influence Non-Participation Most in Colorectal Cancer Screening?: A Discrete Choice Experiment Opent extern - The patient: Patient-Centered Outcomes Research, 14 (2), 269–281 - doi: 10.1007/s40271-020-00477-wOpent extern - [link]Opent extern
- Bas Donkers (2009) - International Journal of Research in Marketing (Journal) (Editor)
Activiteit: Editorial work › Academic
Stichting Objectief vergelijken
- Start date approval
- november 2022
- End date approval
- maart 2025
- Place
- 'S-GRAVENHAGE
- Description
- bestuurslid
choice modelling academy
- Start date approval
- maart 2023
- End date approval
- maart 2026
- Place
- LEEDS, UK
- Description
- online cursus
Spheremall BV
- Start date approval
- april 2023
- End date approval
- april 2026
- Place
- BREDA
- Description
- advisering, inzet is variabel
Natural Language ProcessingOpent extern
- Level
- Master
- Year Level
- Master
- Year
- 2024
- Course Code
- TIC10210
Natural Language ProcessingOpent extern
- Level
- Master
- Year Level
- Master
- Year
- 2024
- Course Code
- TIF20210
Text Analytics for MarketingOpent extern
- Year
- 2024
- Course Code
- FEM11154
Thesis Hub Bachelor EconomicsOpent extern
- Year
- 2024
- Course Code
- FEB63006H