Biography
Nuno Camacho is Associate Professor of Marketing at the Erasmus School of Economics (ESE) of the Erasmus University Rotterdam, The Netherlands. In hist research, Nuno builds econometric models aimed at better understanding consumer decisions. During his Ph.D. Nuno has focused on studying health-related decisions (i.e. patient and physician decision-making).
Nowadays, Nuno teaches (evidence-based) marketing strategy and continues to use behavioral modeling to study topics in marketing of innovations and marketing for the life sciences industry (e.g., patient and physician decision-making, adoption of new therapies, drivers of patient non-adherence, etc). Nuno also coaches master and doctoral students doing their research on these topics.
More information
Work
- Stefan Stremersch, Elke Cabooter, Ivan A. Guitart & Nuno Camacho (2024) - Customer insights for innovation: A framework and research agenda for marketing - Journal of the Academy of Marketing Science - doi: 10.1007/s11747-024-01051-8 - [link]
- Stefan Stremersch, Nuno Almeida Camacho, Elio Keko & IWJ (Isabel) Verniers (2024) - Commercial Transformation at Grünenthal - [link]
- Stefan Stremersch, Elio Keko, Nuno Almeida Camacho & Thomas Herget (2024) - Merck KGaA: Designing the Next Innospire Process - [link]
- Stefan Stremersch, Nuno Camacho, Elio Keko & Stefan Wuyts (2022) - Grassroots innovation success: The role of self-determination and leadership style - International Journal of Research in Marketing, 39 (2), 396-414 - doi: 10.1016/j.ijresmar.2021.10.003 - [link]
- Cláudia Costa, Nuno Almeida Camacho & Gonçalo Amorim (2022) - Veniam: Pioneering the Internet of Moving Things - [link]
- Vardan Avagyan, Nuno Camacho, Wim A. Van der Stede & Stefan Stremersch (2021) - Financial projections in innovation selection: The role of scenario presentation, expertise, and risk - International Journal of Research in Marketing, 39 (3), 907-926 - doi: 10.1016/j.ijresmar.2021.10.009 - [link]
- Stefan Stremersch, RS Winer & Nuno Almeida Camacho (2021) - Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing - Journal of Marketing - doi: 10.1177/00222429211001050 - [link]
- Nuno Almeida Camacho, HR Nam, PK Kannan & Stefan Stremersch (2018) - Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity - Journal of Marketing, 83 (2), 138-157 - doi: 10.1177/0022242918809673 - [link]
- Nuno Almeida Camacho, Claudia Costa, Gonçalo Amorim & José Paulo Esperança (2016) - Movvo: Marketing Location-Based Big Data - [link]
- Luis Carvalho, Nuno Almeida Camacho, Goncalo Amorim & Jose Paulo Esperanca (2016) - Transnational Acceleration of Local Startups: Portugal's Building Global Innovators (BGI) Model - doi: 10.4018/978-1-4666-9567-2.ch003
- NM (Nuno) Almeida Camacho (2021) - Marketing Letters (Journal) (Member of editorial board)
Activity: Editorial work › Academic - Nuno Almeida Camacho (2013) - Journal of Marketing Research (Journal) (Reviewer)
Activity: Editorial work › Academic - Nuno Almeida Camacho (2013) - International Journal of Research in Marketing (Journal) (Member of editorial board)
Activity: Editorial work › Academic
MTI2-The Marketing, Technology and Innovation Inst
- Start date approval
- November 2022
- End date approval
- November 2025
- Place
- STEKENE
Seminar Strategic Marketing Leadership
- Year
- 2024
- Course Code
- FEM11188
