I had been looking for a while for a course that I could leverage my knowledge in branding topics and I definitely found it in the Corporate Branding – Masterclass. The content was well-designed to present models and concepts that are really aligned to business needs.
Laura de Brito Pires
Global Brand Communication Manager at XD Design
First, the content was well-designed to present models and concepts that are really aligned to business needs. And more than that, we could learn from real cases how to implement the topics to build strong brands and the impact of the brand management in business results. The teachers were also knowledgeable and passionate for branding strategy, encouraging us to think outside our comfort zone in the case analyses. Furthermore, the fellow students drove high-level discussions, and the on-line format allowed us to interact and network as if we were on an on-site course, but with the convenience to attend the sessions from our home or in the office.
It was a real inspiring course that helped me shape my understandings on how to create relevant brands.