Berend Wierenga is Professor-Emeritus of Marketing at Rotterdam School of Management, Erasmus University (RSM). He has a PhD of Wageningen University, The…
Visiting fellow - Rotterdam School of Management, Erasmus University
Mission:
The ultimate goal of my research program is twofold: (1) to characterize and understand the (neuro-)cognitive and affective processes underlying core…
Full professor - Erasmus School of Social and Behavioural Sciences
