dr. IM (Izabela) Derda

Biography

Izabela Derda, Ph.D., is an Assistant Professor in Media & Creative Industries at the Media & Communication Department.

She has a strong background in media practice, holding an M.A. in Film and TV Producing from Polish National Filmschool in Lodz and a certificate in Business and Management of Entertainment from UCLA, Los Angeles.

Izabela's research focuses on innovation in creative industries, specifically on how emerging technologies shape co-creative practices and their dynamics. Exploring media as a practice, she investigates not only changes in media production and audience engagement but also studies them as a network that integrates humans and technologies.

She co-leads the ERMeCHS research cluster, Value in Creative Economy (ViCE), and is a member of SSH-Breed Sectorplan themes on the Digitalization and platformization of work processes and products and Digitalisation, new ways of working, and the new employee.

Izabela is also a multi-award-winning media producer, advertising expert, and speaker. She has participated in numerous panels and served as a jury member at major advertising festivals worldwide, including Cannes Lions, Cristal Festival, Eurobest, and Clios Awards, among others.
Additionally, she serves on the advisory board of the SXSW Pitch start-up competition.

Erasmus School of History, Culture and Communication

Assistant professor | Department of Media and Communication

Email: izabela.derda@eshcc.eur.nl

Pure profile

Work

Izabela Derda (2023) - Advertising as a Creative Industry: Regime of Paradoxes - doi: 10.4324/9781003263128 - [link]
Izabela Derda (2023) - Museum exhibition co-creation in the age of data: Emerging design strategy for enhanced visitor engagement - Convergence: The International Journal of Research into New Media Technologies, 30 (5), 1-14 - doi: 10.1177/13548565231174597
Izabela Derda, Pedro Russo, Ezgi Arifoghlou, Micky Wouters, Tim Smit, Paul Hartwig, Wim Verveen, Patrick van Rietschoten & Simon Csoma (2022) - Let's Be: Multisensory Storytelling In Haptic-Supported Virtual Reality For An Improved Sense Of Presence And Connectedness
Izabela Derda (2022) - Theater Doesn’t Work: (Co-)Creation in Pandemic Theater-Making - [link]
Izabela Derda (2022) - “Did you know that David Beckham speaks nine languages?”: AI-supported production process for enhanced personalization of audio-visual content - Creative Industries Journal, 16 (3), 1-16 - doi: 10.1080/17510694.2021.2025001 - [link]
Izabela Derda, Tom Feustel & Zoi Popoli (2021) - (In-)Between Spaces: Challenges in Defining the Experience of Space in Mixed Reality Art Exhibitions - The International Journal of Creative Media Research, (7) - [link]
IM (Izabela) Derda, Pedro Russo, Zoi Popoli & Tom Feustel (2021) - Co-creating experiences: Collaborative approaches in edutainment design - [link]
Zoi Popoli & Izabela Derda (2021) - Developing experiences: Creative process behind the design and production of immersive exhibitions - Museum Management and Curatorship, 36 (4), 384-402 - doi: 10.1080/09647775.2021.1909491 - [link]
Izabela Derda, T Feustel & Z Popoli (2020) - From “just a collection of objects” to “only tech show off”: Grasping a change and unpacking design approaches to multisensorial immersive exhibitions - [link]
Izabela Derda (2020) - At the Intersection of Interests: Evolving Creative Processes and New Agency-Media Dynamics - Creative Industries Journal - doi: 10.1080/17510694.2020.1738692 - [link]
Izabela Derda (2020) - Od zaangazowania do immersji w aktywacjach sportowych (From engagement to immersion in sports activations) - [link]
P Szalaty & Izabela Derda (2020) - “Revolutionizing Beauty Industry”: Co-Creation and Customer Engagement for Brand Image Development - International Journal of Marketing, Communication and New Media ((IJMCNM), 8 (14), 45-69 - [link]
Izabela Kurczewska (2019) - Advertising content acquisition through crowdsourcing platforms. Case study - Zarzadzanie w Kulturze, 20 (1), 47-62 - doi: 10.4467/20843976ZK.19.003.10336 - [link]
Izabela Derda (2018) - Potted history of Content in modern electronic media - [link]
Izabela Derda (2015) - Brandarit (Buy This). Case Study - [link]
Izabela Derda (2015) - Wandering in the fog of concepts continued, or on the vague framework of content categories - [link]
Izabela Kurczewska (2014) - The role of the social media in building brand advocacy through emotional engagement: the Red Bull Stratos campaign. - Zarzadzanie w Kulturze, 15 (2), 169-179 - doi: 10.4467/20843976ZK.14.014.2222 - [link]
Izabela Kurczewska (2013) - The Road to Interactivity. The Influence of Media Convergence on Talent Show Programs - Kultura Popularna, 8 (4), 4-13 - doi: 10.5604/16448340.1109970 - [link]

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Izabela Derda (2023) - Sensory Experience as Interaction Data in Exhibition Spaces (Speaker)
Activity: Oral presentation › Academic
Izabela Derda (2022) - Reconsidering interactions in a physical museum visitor journey (Speaker)
Activity: Invited talk › Professional
IM (Izabela) Derda (2021) - Hogeschool Leiden (Visiting researcher)
Activity: Visiting an external academic institution › Academic
IM (Izabela) Derda (2021) - Co-creating experience (Organiser)
Activity: Organising and contributing to an event › Academic
IM (Izabela) Derda (2021) - Co-creating experience (Participant)
Activity: Organising and contributing to an event › Academic
IM (Izabela) Derda (2021) - Hogeschool Leiden (Visiting researcher)
Activity: Visiting an external academic institution › Academic
Izabela Kurczewska (2019) - Spreadability, circulation and distribution (Speaker)
Activity: Oral presentation › Academic
Izabela Kurczewska (2015) - Putting distribution at the heart of branded content startegy (panel) (Speaker)
Activity: Oral presentation › Professional
Izabela Kurczewska & J Feldman (2014) - Fans Passions Brands - Football Fans' Logics of Engagement (Speaker)
Activity: Oral presentation › Professional