Biography
Atabak's research focuses on decision-making processes and consumers' behavior. He uses quantitative approaches, and learning algorithms to address research questions that lie within the combinations of mathematical modeling and psychology. His main research interests are revenue management, price communication, OR, and quantitative marketing.
He holds a Master's degree in Systems' Engineering and a Bachelor's degree in Industrial Engineering from Sharif University of Technology. Prior to joining academia, he had working experiences as a project manager, consultant, and developer in the IT and telecommunication industries.
Rotterdam School of Management, Erasmus University
External PhD candidate | Department of Technology and Operations Management
- mehrdar@rsm.nl
More information
Work
- Atabak Mehrdar & Ting Li (2023) - Should price cannibalization be avoided or embraced? A multi-method investigation - Production and Operations Management, 32 (12), 3816-3836 - doi: 10.1111/poms.14063 - [link]
- Atabak Mehrdar & Ting Li (2022) - Should Price Cannibalization be Avoided or Embraced? An Empirical Investigation of an Optimal Pricing Strategy with Price Overlap (under review) - [link]
- Atabak Mehrdar & Ting Li (2020) - An Optimal Pricing Strategy with Cannibalization
- Atabak Mehrdar & Ting Li (2020) - An Optimal Pricing Strategy with Cannibalization
