Biography
Marketing, Online Reviews, Influencer Marketing, User-Generated Content
Erasmus School of Economics
Assistant professor | Business Economics
- bayerl@ese.eur.nl
- Room
- E2-04
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg & Andreas Lanz (2024) - Revenue Generation through Influencer Marketing - doi: 10.1177/00222429231217471 - [link]
