dr. A (Ana) Scekic

Biography

Ana is an Assistant Professor of Marketing at the Erasmus School of Economics. She received her Ph.D. from HEC Paris.
Ana’s research focuses broadly on visual attention, perception, and information processing.
For example, in one stream of research, she investigates the influence of visual crowding on consumers’ product search and choice experiences, in offline and online environments.
In another stream of research, she investigates how different online media environments and privacy cues influence the way consumers share their personal information.
Overall, in her research Ana strives to combine consumer behavior theories and experimental methods with different process tracing techniques, such as eye tracking.