Rotterdam School of Management, Erasmus University
External PhD candidate | Department of Technology and Operations Management
- novales@rsm.nl
More information
Work
- Ainara Novales Uriarte, Martin Mocker, Eric van Heck & Jan Dul (2024) - Realizing desired effects from digitized product affordances: A case study of key inhibiting factors - Decision Support Systems, 189 - doi: 10.1016/j.dss.2024.114365
- Ainara Novales & Rubén Mancha (2023) - How Hortilux Used Low-Code to Develop Its IoT Digital Service - Communications of the Association for Information Systems, 53, 924-937 - doi: 10.17705/1CAIS.05338 - [link]
- Ainara Novales Uriarte (2022) - Thriving with Digitized Products: How Firms Leverage their Generative Capacity via Experimentation, Learning, and Collaboration
- Martin Mocker & Ainara Novales (2020) - Connected Cleaning at Kärcher - [link]
- Ainara Novales, Martin Mocker & Eric van Heck (2019) - Producer-side use cases of digitized products: What's best for your company? - [link]
- Ainara Novales Uriarte, Martin Mocker & E van Heck (2019) - Producer-side Use Cases of Digitized Products: What’s Best for Your Company? - [link]
- J Roecker, Martin Mocker & Ainara Novales Uriarte (2017) - Digitized Products: Challenges and Practices from the Creative Industries - [link]
- Ainara Novales Uriarte & Martin Mocker (2016) - IT-enriched "Digitized" Products: Building Blocks and Challenges - [link]
