Jan Stoop, Associate Professor in the department of Applied Economics at Erasmus School of Economics, appeared on stage at an animal rights congress in Luxemburg. ‘During meetings with catering, I always had to ask the secretary for a vega sandwich’.
Behavioural economist Jan Stoop came up with the idea to implement a ‘nudge’ to reduce the carbon footprint. Simply by changing the default option lunch services and banqueting ordered by personnel of Erasmus School of Economics have become 100% plant based.
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Read the entire article on De Telegraaf, 7 September 2019 (in Dutch).
