Hans Erik Tuijt, Director Global Heineken Sponsorships at Heineken International, is responsible for Heineken's sponsorship of the Formula 1 race.
'Hans Erik recognized the worldwide reach of Formula 1', says Gerald Dielessen, CEO of Dutch sports federation at NOC*NSF. 'He also understood the possibilities for Heineken to position itself as a responsible brand. Hans Erik is the architect of that campaign.'
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Hans Erik Tuijt graduated from Erasmus School of Economics in 1988.
