Investigating the willingness to share data: “I am not giving it to that purpose!”

Brown Bag Seminar
Written in black 'Data'

Are children of high-income families more likely to work at better-paying firms, and if so, why? To answer these questions, we use Canadian administrative data to construct an employee-employer-parent-child matched dataset, which we link to detailed educational records. 

Speaker
Dana Sisak
Date
Thursday 3 Oct 2024, 12:00 - 13:00
Type
Seminar
Room
Kitchen/Lounge E1
Building
E Building
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Authors: Elbert Dijkgraaf, Emiel Maasland, Dana Sisak, Elric Tendron, Franziska Weber

The protection and value of consumer personal data has garnered significant attention from both legal scholars and economists. Personal data has become an increasingly critical asset for firms, contributing to their success. A key factor in data protection is the specific purpose for which the data is used, as legal frameworks often provide varying levels of protection depending on the intended use which may or may not coincide with data users’ preferences. 

At the same time, firms are increasingly pursuing multiple objectives, balancing traditional profit-driven goals with social ones. In collaboration with a Dutch start-up in the sports and healthcare sector, we conducted an online experiment to examine consumers' willingness to share personal data for different purposes. 

Participants were asked to share their data for either a commercial, a social purpose, or both. We, furthermore, elicited some of the motivations behind it. Our findings suggest that the purpose for which data is requested has a nuanced impact on consumers' willingness to share personal information. 

When consumers are not aware of another purpose, purpose has no effect on willingness to share, while if the other purpose is known, consumers are more readily willing to share their data for the social than the commercial purpose.

Registration

To participate, please send an email to: ae-secr@ese.eur.nl

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