Introduction
Should we rather invest in Clubhouse, chatbots or a virtual event? Is it more important to build reputation with politicians, increase share of voice in the media or foster employee engagement? Are these activities – and is communication in general – really important for the overall success of the organisation?
Key Facts & Figures
- Type
- Executive programme
- Start date
- Monday 30 Sep 2024
- Duration
- 3 days
- Instruction language
- English
What will you achieve?
- understand the principles of strategic thinking for corporate communications, and how this helps to guide practical decisions in today’s turbulent world
- analyse existing business models for communications in organisations, which includes assignments by top management and resources; operating models for managing communication; functional activities like stakeholder communication and internal advising; and the impact on value-creation
- align communication to organisational goals by using adequate management tools for corporate communications, e.g. the Communication Value Circle and the Communication Strategy House
- position communication departments and communicators at the top and throughout the organisation with different techniques
- enhance your personal profile as a communication leader, next-generation leader, or consultant coaching communicators and general managers
- utilise the power of communications for corporate success both effectively and efficiently – to future-proof your organisation in times of political and economic uncertainty
Start dates
30 September, 1-2 October
The basic concept in this course is strategic communication. Strategic communication encompasses all communication that is substantial for the survival and sustained success of an organisation, a brand, a person or a function. Managing communication ensures that communication is used purposefully to engage in conversations of strategic or operational significance to organisational goals. This means: it’s all about the impact on value creation, not only about the success of corporate communications in the media or among stakeholders.
This masterclass will provide conceptual and practical solutions to position yourself and your communication team in a new way. It builds on the latest insights from international research and lessons learned from thought leaders in the field. Combining knowledge from corporate communications and strategic management helps you to understand and explain communications in the language of executives.
Who should attend
The masterclass is designed for experienced professionals in the field of corporate communication, public affairs, general management, and consultancy.
This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.
Contact
Susanna Marco
Programme & Admission Advisor
- Email address
- ccc@rsm.nl
- Phone
- +31 10 4082851
Facts & Figures
- Fee
€ 3.400,-
- Tax
- Not applicable
- Start date
- Monday 30 Sep 2024
- Duration
- 3 days
- Offered by
- Rotterdam School of Management, Erasmus University
- Discipline
- Media and communication
- Course type
- Executive programme
- Instruction language
- English
- Funding
private
- External link
- Read more about this programme
Related courses
Registration
This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/SC