If you make videos for social media, the website or the Intranet (MyEUR), a number of obligatory guidelines apply. Learn more about the use of leaders, name bars, and look at our guidelines for subtitles.
Download our identity design elements
Download the video design elements via Adobe to create a video in the EUR identity.
Apply identity design elements in videos
Do you have questions about the guidelines for the use of corporate identity elements? Please contact huisstijl@eur.nl.
Technical questions
For technical questions about the identity design elements, please contact studio@eur.nl.
Subtitles
More and more often, people watch videos without sound on mobile devices. Therefore, it is obligatory to add subtitles to your videos. Even Dutch videos need to be subtitled. In Dutch or (British) English. This way, people can watch our videos on the web and social media, even if they are in the train, for example.
Browse through the guidelines and tips by topic.
Developing video content can be expensive. So, ask yourself first:
- For whom do I make this content? Who is my target group, and how big is the audience I want to reach?
- In what way do they want to be informed, inspired or entertained?
- On which platforms/media is my target group present? And are these channels suitable for video content?
If the answer is, that your target group is too small, or does not want to be reached by videos, you can better consider using another media type.
If the audience you want to target is large enough, and has a presence on the channels where video content is suited (such as YouTube, social media or the web), developing video content can be a smart investment.
Need advice?
Approach the marketing- and communications excecutive or corporate design coordinator of your faculty of department, or mail to the corporate design coordinator of the Professional Service Marketing and Communications.
How does your video stick out from the crowd of content on social media and on the web? How to make sure that people will not scroll away from your video?
- Use the first three seconds to catch the attention of the viewer. Scrolling through a page happens fast, so make sure the viewer is immediately curious for more.
- So, do not start your video with the leader, but with a fragment that reveals a little glimpse of what is coming next.
- Then use, after approximately six seconds, a short leader.
- Make sure short teasers for social media (max. 15 seconds) are developed, and refer to the full video on the website or your YouTube-channel.