Rotterdam School of Management, Erasmus University
Visiting fellow | Department of Marketing Management
- zaydin@rsm.nl
More information
Work
- Zeynep Aydin Gokgoz, M. Berk Ataman & Gerrit H. van Bruggen (2024) - If it ain't broke, should you still fix it?: Effects of incorporating user feedback in product development on mobile application ratings - International Journal of Research in Marketing - doi: 10.1016/j.ijresmar.2024.10.004 - [link]
- Boukje C. Eveleens Maarse, Nicholas C. Chesnaye, , Robbert Schouten, Wieneke M. Michels, Willem Jan W. Bos, MacIej Szymczak, Magdalena Krajewska, Marie Evans, Olof Heimburger, Fergus J. Caskey, Christoph Wanner, Kitty J. Jager, Friedo W. Dekker, Yvette Meuleman, Andreas Schneider, Anke Torp, Beate Iwig, Boris Perras, Christian Marx, Christiane Drechsler, Christof Blaser, Claudia Emde, Detlef Krieter, Dunja Fuchs, Ellen Irmler, Eva Platen, Hans Schmidt-Gürtler, Hendrik Schlee, Holger Naujoks, Ines Schlee, Sabine Cäsar, Joachim Beige, Jochen Röthele, Justyna Mazur, Kai Hahn, Katja Blouin, Katrin Neumeier, Kirsten Anding-Rost, Lothar Schramm, Monika Hopf, Nadja Wuttke, Nikolaus Frischmuth, Claudia Torino, Ewout Hoorn, Henk Boom, Jeroen Kooman, Pauline Voskamp, Peter Blankestijn, Stefan Berger & Zeynep Aydin (2022) - Associations between depressive symptoms and disease progression in older patients with chronic kidney disease: Results of the EQUAL study - Clinical Kidney Journal, 15 (4), 786-797 - doi: 10.1093/ckj/sfab261 - [link]
- Ziad A. Massy, Nicholas C. Chesnaye, , Islam Amine Larabi, Friedo W. Dekker, Marie Evans, Fergus J. Caskey, Claudia Torino, Gaetana Porto, MacIej Szymczak, Christiane Drechsler, Christoph Wanner, Kitty J. Jager, Jean Claude Alvarez, Andreas Schneider, Anke Torp, Beate Iwig, Boris Perras, Christian Marx, Christof Blaser, Claudia Emde, Detlef Krieter, Dunja Fuchs, Ellen Irmler, Eva Platen, Hans Schmidt-Gürtler, Hendrik Schlee, Holger Naujoks, Ines Schlee, Sabine Cäsar, Joachim Beige, Jochen Röthele, Justyna Mazur, Kai Hahn, Katja Blouin, Katrin Neumeier, Kirsten Anding-Rost, Lothar Schramm, Monika Hopf, Nadja Wuttke, Nikolaus Frischmuth, Pawlos Ichtiaris, Petra Kirste, Petra Schulz, Ewout Hoorn, Henk Boom, Jeroen Kooman, Pauline Voskamp, Peter Blankestijn, Stefan Berger & Zeynep Aydin (2022) - The relationship between uremic toxins and symptoms in older men and women with advanced chronic kidney disease - Clinical Kidney Journal, 15 (4), 798-807 - doi: 10.1093/ckj/sfab262 - [link]
- Zeynep Aydin-Gokgoz, M. Berk Ataman & Gerrit Van Bruggen (2022) - The Rise of Mobile Marketing: A Decade of Research in Review - Foundations and Trends in Marketing, 17 (3), 140-226 - doi: 10.1561/1700000077 - [link]
- Zeynep Aydin (2021) - Mobile Consumers and Applications: Essays on Mobile Marketing - [link]
- Zeynep Aydin, MB Ataman & Gerrit van Bruggen (2021) - There’s an app for that! understanding the drivers of mobile application downloads - Journal of Business Research, 123 (February), 423-437 - doi: 10.1016/j.jbusres.2020.10.006 - [link]
