dr. S (Sven-Ove) Horst

Erasmus School of History, Culture and Communication

Assistant professor | Department of Media and Communication

Email: horst@eshcc.eur.nl

Work

Dinara Tokbaeva, Sven-Ove Horst & Teresa de la Hera (2022) - eSports as a Digital Media Business: A Conceptual Review and Analytical Assessment of the eSports Industry - doi: 10.1007/978-3-658-36276-8_19
Sven-Ove Horst, R Järventie-Thesleff & F Perez-Latre (2019) - Entrepreneurial identity development through digital media - Journal of Media Business Studies, 1-26 - doi: 10.1080/16522354.2019.1689767 - [link]
Sven-Ove Horst, R Järventie-Thesleff & S Baumann (2019) - The practice of shared inquiry: how actors manage for strategy emergence - Journal of Media Business Studies, 1-28 - doi: 10.1080/16522354.2019.1641672 - [link]
Sven-Ove Horst & P Murschetz (2019) - Strategic Media Entrepreneurship: Theory Development and Problematization - Journal of Media Management and Entrepreneurship, 1 (1), 1-26 - doi: 10.4018/JMME.2019010101 - [link]
Sven-Ove Horst (2019) - Strategisches Handeln von Startups im Kontext der Mediatisierung: Eine empirische Analyse der kommunikativen Praktiken der Markenführung - doi: 10.1007/978-3-658-24586-3_10 - [link]
Rita Järventie-Thesleff & Sven-Ove Horst (2018) - The communicative constitution of corporate branding
Rita Järventie-Thesleff & Sven-Ove Horst (2018) - The use of corporate branding as a strategy tool
Sven-Ove Horst, Francisco Javier Pérez-Latre & Rita Järventie-Thesleff (2018) - Does media shape the becoming of an entrepreneur?: Narrating unfolding identities
Paul Clemens Murschetz, M Friedrichsen & Sven-Ove Horst (2018) - Datafying’ Broadcasting: Exploring the Role of Big Data for TV Broadcasting and Its Implications for Policy-Making in a Big Data-Driven TV Ecosystem.: The Case of the European Broadcasting Union (EBU)
Paul C. Murschetz & Sven-Ove Horst (2018) - Entry deterrence and quality differentiation games in the newspaper industry: Does game theory hold new insights to strategic media management?
Sven-Ove Horst (2018) - Organizing in a mediated life: becoming an entrepreneur as networked process of entanglement and interpretation
P Murschetz & Sven-Ove Horst (2018) - Strategic Management in the Media - Medien & Kommunikationswissenschaft, 1, 81-82 - doi: 10.5771/1615-634X-2018-1 - [link]
Sven-Ove Horst & Paul C. Murschetz (2018) - Strategic media management revisited: The survival of small start-ups in an era of tech-giants based on a new understanding of strategy
Sven-Ove Horst, P Murschetz, D Brennan & M Friedrichsen (2018) - TV Film Financing in the Era of “Connected TV”. How do “Legacy” Broadcasters Respond to Market Changes? - doi: 10.1007/978-3-319-71716-6_33 - [link]
J Roll, J Emes & Sven-Ove Horst (2017) - Cultural Marketing in the Digital Age: The Influence of Place and Media on the Brand Image of Live-Operas - Journal of Marketing Trends, 4 (2), 31-37 - [link]
Sven-Ove Horst (2017) - How mediated realities impact our understanding of strategy: Exploring entrepreneurial development in the start-up accelerator neudeli
Sven-Ove Horst & C Wündsch (2017) - Media management as a style of thinking: Exploring entrepreneurial and branding strategies in start-ups
Sven-Ove Horst & C Wündsch (2017) - Strategic experimenting as organizational becoming: A field study of the start-up accelerator neudeli
Sven-Ove Horst & J Roll (2017) - The Branding Potential for the Digital Transmission of Live-Operas to the Cinema: An International Comparison of Estonia and Germany - Baltic Screen Media Review, 5 (1), 90-109 - doi: 10.1515/bsmr-2017-0014 - [link]

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Sven-Ove Horst (2019) - Strategic Media Management (Speaker)
Activity: Oral presentation › Academic
Sven-Ove Horst (2018) - Change Management Theories in Practice (Speaker)
Activity: Oral presentation › Academic
Sven-Ove Horst (2018) - Journal of Media Management and Entrepreneurship (Journal) (Editor)
Activity: Publication Peer-review › Professional
Sven-Ove Horst (2017) - Systemic Theories of Organizations I (Speaker)
Activity: Oral presentation › Professional
Sven-Ove Horst (2017) - Strategic Media Entrepreneurship (Speaker)
Activity: Oral presentation › Academic
Sven-Ove Horst (2017) - Keynote Speech for the Media Management Department (Speaker)
Activity: Oral presentation › Academic