dr. (Serena) SC D' Hooge

Rotterdam School of Management, Erasmus University

Visiting fellow | Department of Marketing Management

Email: dhooge@rsm.nl

Work

Christilene du Plessis, Serena D'Hooge & Steven Sweldens (2024) - The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes - doi: 10.1093/jcr/ucad046 - [link]

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Marketing Strategy

Year Level: master, IM/CEMS, Exchange, ERIM
Year: 2023
Course Code: BM04MM