prof.dr. MG (Martijn) de Jong

Biography

Martijn G. de Jong is a professor of marketing research at the Erasmus School of Economics (ESE). Prof. De Jong's substantive research focuses on consumer well-being (reducing undesirable behaviors; promoting responsible and prosocial behavior), the development of cross-national consumer behavior theories, and sensitive consumer behavior. He generally uses large-scale international datasets to develop generalizable  theories. His methodological interests include market research techniques (conjoint methodology, survey methodology, computational text analysis), cross-cultural data analysis, Bayesian statistics, Machine learning (Python, R, JavaScript).

He teaches Global Brand Strategy and is the academic director of the master program in marketing.  Prof. De Jong's work has been published in the most prestigious marketing and management journals, such as Management Science, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Quantitative Marketing & Economics. His work has also appeared in top psychometric and psychological journals like Psychometrika, Journal of Personality and Social Psychology. He serves on the editorial board of the Journal of Marketing Research (previously also on the boards of Marketing Science, Journal of Consumer Research, and the International Journal of Research in Marketing). Professor de Jong was named an MSI Young Scholar in 2009. He is the recipient of the 2020 AMA Global Marketing Award, the 2015 Paul E. Green award for best paper in the Journal of Marketing Research, Tilburg University's dissertation award 2007, the Johannes Cornelis Ruigrok award 2009 by the Dutch Social and Economic Council, the ERIM outstanding young researcher award 2009, the Erasmus Research prize 2010, and the Christiaan Huygens award 2010 presented by the minister of education.  Major grants received during his career include the EUR fellowship 2007, a Niels Stensen stipend 2007, and the Netherlands Organisation for Scientific Research VENI and VIDI grants. He obtained his PhD in marketing from Tilburg University in 2006, and holds an MSc in Econometrics from Erasmus University. He has been a visiting scholar at Columbia University since 2008. Prof. De Jong has acted as a consultant for various companies in the market research industry, the  luxury and defense industry, the Catholic Church, and he has also served as a legal expert witness.

Full professor
Email
mgdejong@ese.eur.nl

More information

Work

  • Maria Carmen Punzi, Karin van Wingerde, Richard Staring, Lieselot Bisschop, Semiha Denktas, Stijntje Dijk & Martijn de Jong (13 November 2023) - GLOBAL ROUND UP SECTOR WEEKLY: UNIVERSITY NEWSLETTER OF WEEK-ENDED NOV 12, 2023

  • Martijn Jong (2016) - Journal of Consumer Research (Journal) (Editor)
    Activity: Editorial work › Academic

Bisdom van 's-Hertogenbosch

Start date approval
February 2022
End date approval
February 2025
Place
DEN BOSCH
Description
onderzoek voor bischoppensynode 2023

Seminar Marketing in a Globalized World

Year
2024
Course Code
FEM11179

  • Pieter Schoonees

    Methods for Modelling Response Styles
  • Elio Keko

    Essays on Innovation Generation in Incumbent Firms
  • Bruno Jacobs

    Marketing Analytics for High-Dimensional Assortments
  • Marco Gregori

    Dark-side online consumer behavior
  • Daryna Kolesnyk

    Disclosure preferences on social media: A Global Perspective

News regarding prof.dr. MG (Martijn) de Jong

Martijn de Jong receives Porticus Grant to build chatbot

Recently, it was announced that Professor Martijn de Jong of Erasmus School of Economics will receive a grant issued by the foundation Porticus.
Martijn de Jong

Recommendations on the Catholic Church's first global consultation

Martijn de Jong, Professor at Erasmus School of Economics, was a contributor to the consultation in the Diocese of Den Bosch.
Martijn de Jong

The Roman Catholic Diocese of 's-Hertogenbosch and Erasmus School of Economics collaborate for biggest ever consultation

In the Catholic Church, a Synod on Synodality, or 'journeying together’, has started.
Martijn de Jong

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