Biography
I am a PhD candidate in Marketing at Erasmus University Rotterdam. My research examines how numerical cognition shapes consumer decision-making under uncertainty, with a particular focus on ambiguity attitudes and preferences for precise versus imprecise information.
Rotterdam School of Management, Erasmus University
PhD candidate | Department of Marketing Management
- lenkovskaya@rsm.nl
More information
Work
- Marina Lenkovskaya & Steven Sweldens (2025) - How Numerical Cognition Explains Ambiguity Aversion - Journal of Consumer Research, 51 (6), 1120-1143 - doi: 10.1093/jcr/ucae041 - [link]
Marketing Strategy
- Year Level
- master, IM/CEMS, Exchange, ERIM
- Year
- 2025
- Course Code
- BM04MM
