Biography
Research interests: Modeling consumer learning and inference making, Bayesian learning models, brand choice models. Private label brands, brand management, product placement, social media, online marketing.
Szymanowski, M. & E. Gijsbrechts (2013).A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Under reivew.
Szymanowski, M. & Gijsbrechts, E. (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing (forthcoming).
Szymanowski, M. & E. Gijsbrechts (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research : Vol. 49, No. 2, pp. 231-246.
Stamos, A. & M. Szymanowski (2010). Virtual Product Placement. Working Paper
Rotterdam School of Management, Erasmus University
- mszymanowski@rsm.nl
More information
Work
- Berend Wierenga, Maciej Szymanowski & Gerrit H. van Bruggen (2024) - DRIVERS OF MARKETING CAREER SUCCESS - Marketing Education Review, 34 (1), 3-22 - doi: 10.1080/10528008.2023.2251950 - [link]
- Maciej Szymanowski & E Gijsbrechts (2019) - A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers
- Maciej Szymanowski & E Gijsbrechts (2013) - Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods - International Journal of Research in Marketing, 30 (3), 219-235 - doi: 10.1016/j.ijresmar.2013.01.004 - [link]
- Maciej Szymanowski (2013) - The competitive advantage of private label branding in FMCG - RSM Insight, 13 (1), 14-15 - [link]
- Maciej Szymanowski & E Gijsbrechts (2012) - Consumption Based Cross-Brand Learning: Are Private Labels Really Private? - Journal of Marketing Research, 49 (2), 231-246 - doi: 10.1509/jmr.07.0416 - [link]
- Maciej Szymanowski & Angelos Stamos (2010) - Virtual Product Placement
- Maciej Szymanowski (2009) - Consumption-based learning about brand quality: Essays on how private labels share and borrow reputation - [link]
