Biography
Dr. Kyriakos Riskos is an Assistant Professor in Media and Business at the Department of Media and Communication, Erasmus School of History, Culture and Communication, Erasmus University Rotterdam. His research interests lie in the fields of Branding and Consumer Behavior with a special focus on Consumer Brand Engagement, Media Branding and Entertainment in the Digital Marketing context.
Erasmus School of History, Culture and Communication
Assistant professor | Department of Media and Communication
- riskos@eshcc.eur.nl
More information
Work
- Kyriakos Riskos, Paraskevi Dekoulou, Leonidas Hatzithomas & Ionna Papasolomou (2024) - Hedonic and eudaimonic entertainment as facilitators of consumer brand engagement: a multiple mediation model for Netflix - EuroMed Journal of Business - doi: 10.1108/EMJB-05-2023-0141 - [link]
- Kostas Georgiadis, Fotis P. Kalaganis, Kyriakos Riskos, Eleftheria Matta, Vangelis P. Oikonomou, Ioanna Yfantidou, Dimitris Chantziaras, Kyriakos Pantouvakis, Spiros Nikolopoulos, Nikos A. Laskaris & Ioannis Kompatsiaris (2023) - NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour - Scientific data, 10 (1) - doi: 10.1038/s41597-023-02392-9 - [link]
- Garyfallos Fragidis, Kyriakos Riskos & Iordanis Kotzaivazoglou (2022) - Designing the Tourist Journey for the Advancement of Sustainable Tourist Practices - Sustainability (Switzerland), 14 (15), 1-20 - doi: 10.3390/su14159778 - [link]
- Ioanna Yfantidou, Kyriakos Riskos & George Tsourvakas (2022) - Can Eye Trackers and EEG Be Used by Small-Medium Marketing and Advertising Agencies? A Qualitative Study - doi: 10.1007/978-3-031-05728-1_19 - [link]
- Kyriakos Riskos, Paraskevi Dekoulou, Leonidas Hatzithomas & Iordanis Kotzaivazoglou (2022) - The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model - International Journal of Business Science and Applied Management, 17 (2), 1-15 - [link]
- Kyriakos Riskos, Paraskevi Dekoulou, Naoum Mylonas & George Tsourvakas (2021) - Ecolabels and the attitude–behavior relationship towards green product purchase: A multiple mediation model - Sustainability (Switzerland), 13 (12), 1-22 - doi: 10.3390/su13126867 - [link]
- Kyriakos Riskos, Leonidas Hatzithomas, Paraskevi Dekoulou & George Tsourvakas (2021) - The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model - Journal of Media Business Studies, 19 (1), 1-28 - doi: 10.1080/16522354.2021.1887439 - [link]
- Chrisanthi Georgakarakou, Kyriakos Riskos, George Tsourvakas & Ioanna Yfantidou (2020) - What features of green products packaging are more eye catching?: An eye-tracking exploratory study about organic agricultural products - International Journal of Technology Marketing, 14 (2), 154-180 - doi: 10.1504/IJTMKT.2020.110124 - [link]
- Kyriakos Riskos, Paraskevi Dekoulou & George Tsourvakas (2019) - User interactivity in online newspapers: Exploring the relationship between content features and user response - Newspaper Research Journal, 40 (2), 155-176 - doi: 10.1177/0739532918814465 - [link]
- Kyriakos Riskos, Paraskevi Dekoulou & George Tsourvakas (2019) - Contemporary Environmental CSR Strategies in the Banking Sector: The Case of Piraeus Bank - doi: 10.4018/978-1-5225-7715-7.ch006
- George Tsourvakas & Kyriakos Riskos (2018) - Emergent Success Factors for Entrepreneurial E-media Companies - Journal of Entrepreneurship and Innovation in Emerging Economies, 4 (2), 101-120 - doi: 10.1177/2393957518782040 - [link]
- Ioanna Yfantidou, Kyriakos Riskos & George Tsourvakas (2018) - Advertising message strategy analysis for award-winning digital ads - International Journal of Technology Marketing, 12 (4), 340-355 - doi: 10.1504/IJTMKT.2017.091741 - [link]
- Kyriakos Riskos, Leonidas Hatzithomas, Christina Boutsouki & Yorgos Zotos (2017) - Corporate facebook posts in the UK & Greece: A content analysis - International Journal of Internet Marketing and Advertising, 11 (3), 233-251 - doi: 10.1504/IJIMA.2017.085656 - [link]
- Kyriakos Riskos (2019) - "Early career researchers Award” of the European Media Management Association
Consulting Challenge
- Level
- MA
- Year Level
- MA
- Year
- 2024
- Course Code
- CM4114
Engaging Consumers: Strategic Practices
- Level
- MA
- Year Level
- MA
- Year
- 2024
- Course Code
- CM4161
Quantitative Methods in Media and Comm.
- Level
- BA-2
- Year Level
- BA-2
- Year
- 2024
- Course Code
- CM2005
Consumer Behaviour and Brand Loyalty
- Level
- BA-2
- Year Level
- BA-2
- Year
- 2024
- Course Code
- CM2083B
Consumer Behaviour and Brand Loyalty
- Level
- BA-2
- Year Level
- BA-2
- Year
- 2024
- Course Code
- CM2083
Master Thesis
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2024
- Course Code
- CM5000
Master Thesis Project
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2024
- Course Code
- CM5050
Internship
- Level
- BA-2
- Year Level
- BA-2
- Year
- 2024
- Course Code
- CM3041
