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Contact
dr. GR (Gilian) Ponte
Rotterdam School of Management, Erasmus University
Assistant professor | Department of Marketing Management
Email
ponte@rsm.nl
More information
Pure profile
Work
Publications
Gilian R. Ponte, Jaap E. Wieringa, Tom Boot & Peter C. Verhoef (2024) -
Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications
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-
International Journal of Research in Marketing, 41 (3), 529-546
- doi:
10.1016/j.ijresmar.2024.05.003
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Teaching (4)
Current Topics in Marketing Research A
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Level
PhD
Year Level
PhD
Year
2024
Course Code
BERMASC054
Research Project
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Year Level
bachelor 2, bachelor 3, pre-master
Year
2024
Course Code
BT2103
Onderzoeksproject
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Year Level
bachelor 2, pre-master
Year
2024
Course Code
BK2103
Marketing Analytics
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Year Level
master, master, master, master
Year
2024
Course Code
BMME055
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dr. GR (Gilian) Ponte
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