dr. FGR (Freya) De Keyzer

Erasmus School of History, Culture and Communication

Assistant professor | Department of Media and Communication
Email
dekeyzer@eshcc.eur.nl

More information

Work

  • Freya De Keyzer (22 September 2021) - Jongeren blijken heel wat mispercepties te hebben over roken en vapen.
  • Freya De Keyzer (6 April 2021) - How and When Personalised Advertising Leads to Brand Attitude, Click, and WOM Intention

  • Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising (Speaker)
    Activity: Oral presentation Academic
  • Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion. (Speaker)
    Activity: Oral presentation Academic
  • Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study (Speaker)
    Activity: Oral presentation Academic
  • Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2022) - Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research (Speaker)
    Activity: Oral presentation Academic
  • Freya De Keyzer, Kathleen Beullens & Geusens Femke (2022) - Adolescents’ perspective on smoking prevention campaigns (Speaker)
    Activity: Oral presentation Academic
  • Freya De Keyzer (2022) - Sustainability (Journal) (Editor)
    Activity: Editorial work Academic
  • Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources (Speaker)
    Activity: Oral presentation Academic
  • Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis (Speaker)
    Activity: Oral presentation Academic
  • Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis (Speaker)
    Activity: Oral presentation Academic
  • Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection (Speaker)
    Activity: Oral presentation Academic

  • Freya De Keyzer (2019) - Best Student Paper Award

Universiteit Antwerpen

Start date approval
October 2024
End date approval
October 2027
Place
ANTWERPEN
Description
Onderwijs Marketing Management

Media and Business Transformations

Level
MA
Year Level
MA
Year
2024
Course Code
CM4101

Engaging Consumers: Strategic Practices

Level
MA
Year Level
MA
Year
2024
Course Code
CM4161

Quantitative Methods in Media and Comm.

Level
BA-2
Year Level
BA-2
Year
2024
Course Code
CM2005

Master Thesis

Year Level
MA, MA, MA, MA, MA
Year
2024
Course Code
CM5000

Master Thesis Project

Year Level
MA, MA, MA, MA, MA
Year
2024
Course Code
CM5050

Bachelor Thesis Class

Level
BA-3
Year Level
BA-3
Year
2024
Course Code
CM3060

News regarding dr. FGR (Freya) De Keyzer

A sustainable food system that benefits the environment, the society, and the economy

We are in need of a sustainable food system but how do we do that? CUES is awarded with 6.5 million euros the European Commission to answer that question.
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