Biography
Eric Waarts is Professor of Marketing at Rotterdam School of Management, Erasmus University (RSM). He studied quantitative business economics at Erasmus University in Rotterdam where he also gained his PhD on the dissertation: "analyzing competitive links in marketing." His main research interest lies in the area of competition analysis, innovation and marketing strategy, about which he published in such journals as Journal of Marketing Research, Marketing Letters, Journal of Product Innovation Management, European Management Journal, and Communication of the ACM.
In addition, he is Vice-dean for Education and longstanding member of RSM's Management Team. He is responsible RSMs portfolio of degree programmes, comprising of more than twenty programs and more than 7000 local and international students. He is one of the chairs and executive board member of the CEMS alliance, Vice-President of the EQUAL/EFMD board, and member of the EPAS committee. He is regularly involved in national and international accreditation processes. He is Register Marketeer (RM) and honorary member of the Dutch Institute for Marketing.
Rotterdam School of Management, Erasmus University
- ewaarts@rsm.nl
More information
Work
- Marcel Oosterhout, Eric van Heck, Eric Waarts & J van Hillegersberg (2008) - Business agility: Need, readiness and implications for Smart Business Networks
- Marcel Oosterhout, Eric Waarts, Eric van Heck & J van Hillegersberg (2006) - Business agility: need, readiness and alignment with IT-strategies
- Marcel Oosterhout, Eric Waarts & J van Hillegersberg (2006) - Change factors requiring agility and implications for IT - European Journal of Information Systems, 15 (2), 132-145 - doi: 10.1057/palgrave.ejis.3000601 - [link]
- Eric Waarts & Yvonne van Everdingen (2006) - Fashion retailers rolling out across multi-cultural Europe. - International Journal of Retail and Distribution Management, 34 (8), 645-657 - doi: 10.1108/09590550610675958 - [link]
- WT Popma, Eric Waarts & Berend Wierenga (2006) - New Product Announcements as Market Signals; a content analysis in the DRAM chip industry. - Industrial Marketing Management, 35 (2), 225-235 - doi: 10.1016/j.indmarman.2005.01.007 - [link]
- J van Hillegersberg, Marcel Oosterhout, R Valkenier & Eric Waarts (2005) - Where Do You Need To Be Agile? - Unknown
- Marcel Oosterhout, Eric Waarts & J van Hillegersberg (2005) - Assessing business agility: A Multi-Industry Study in The Netherlands
- Eric Waarts (2005) - Competition as an inspirational marketing tool - European Business Forum, 20, 38-41
- Berend Wierenga & Eric Waarts (2005) - Marketing is nog nooit zo spannend geweest - Tijdschrift voor Marketing, 39 (5), 89-90 - [link]
- Eric Waarts & Yvonne van Everdingen (2005) - The Influence of National Culture on the Adoption Status of Innovations - European Management Journal, 23 (6), 601-610 - doi: 10.1016/j.emj.2005.10.007 - [link]
Aequi
- Start date approval
- November 2022
- End date approval
- November 2025
- Place
- UTRECHT
- Description
- vz accreditatiepanel
Consultancy Project
- Level
- master
- Year Level
- master
