Biography
Bram Van den Bergh studies how we make decisions. Using frameworks borrowed from psychology, economics, and biology, he attempts to uncover the fundamental drivers of our behavior. He published his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing and Marketing Science. He is a member of the editorial review board of the Journal of Consumer Research and currently serves as Associate Editor at the Journal of Consumer Psychology as well as at the International Journal of Research in Marketing. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.
Rotterdam School of Management, Erasmus University
Full professor | Department of Marketing Management
- bbergh@rsm.nl
More information
Work
- Bram Van den Bergh, Sara Caprioli & Christoph Fuchs (2024) - Why People Really Buy Upcycled Products - Harvard Business Review - [link]
- Libby (YoungJin) Chun, Christophe Lembregts & Bram Van den Bergh (2024) - Mind over minutes: The effect of task duration consideration on task delay - Journal of Consumer Psychology, 34 (3), 502-509 - doi: 10.1002/jcpy.1390 - [link]
- Emilie Esterzon, Aurélie Lemmens & Bram Van den Bergh (2023) - Enhancing donor agency to improve charitable giving: Strategies and heterogeneity - Journal of Marketing, 87 (4), 636-655 - doi: 10.1177/00222429221148969 - [link]
- Sara Caprioli, Christoph Fuchs & Bram Van den Bergh (2023) - On Breaking Functional Fixedness. How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal - Journal of Consumer Research, 50 (1), 48-69 - doi: 10.1093/jcr/ucad010 - [link]
- Anika Stuppy & Bram Van Den Bergh (2022) - How sampling high- and low-quality products affects enjoyment - Psychology and Marketing, 39 (4), 726-740 - doi: 10.1002/mar.21616
- Mirjam Tuk, S Prokopec & Bram Van den Bergh (2021) - Do versus Don't: The Impact of Framing on Goal Level Setting: Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages - Journal of Consumer Research, 1003–1024 - doi: 10.1093/jcr/ucaa050 - [link]
- Christophe Lembregts & Bram Van den Bergh (2019) - Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions - Journal of Consumer Research, 45 (5), 1051-1067 - doi: 10.1093/jcr/ucy036 - [link]
- Bram Van den Bergh, N Heuvinck, GAC Schellekens & I Vermeir (2016) - Altering Speed of Locomotion - Journal of Consumer Research, 43 (3), 407-428 - doi: 10.1093/jcr/ucw031 - [link]
- Bram Van den Bergh (2016) - Increasing shopping efficiency by optimising locomotion - RSM Discovery - Management Knowledge, 28 (4), 11-13 - [link]
- RJA van der Lans, Bram Van den Bergh & E Dieleman (2014) - Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit - Marketing Science, 33 (4), 551-566 - doi: 10.1287/mksc.2014.0859 - [link]
- Bram Van den Bergh (2014) - Making better partner matches in brand alliances - RSM Discovery - Management Knowledge, 19 (3), 20-22 - [link]
- J Aspara & Bram Van den Bergh (2014) - Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products. - International Journal of Research in Marketing, 31 (1), 117-121 - doi: 10.1016/j.ijresmar.2013.09.001 - [link]
- Ioannis Evangelidis & Bram Van den Bergh (2013) - The number of fatalities drives disaster aid: Increasing sensitivity to people in need - Psychological Science, 24 (11), 2226-2234 - doi: 10.1177/0956797613490748 - [link]
- Bram Van den Bergh (2013) - Business cycle fluctuations and consumption behaviour - RSM Insight, 14 (2), 11-13 - [link]
- Maarten Boksem, PH (Pranjal) Mehta, Bram Van den Bergh, V van Son, ST Trautmann, K Roelofs, Ale Smidts & AG Sanfey (2013) - Testosterone Inhibits Trust but Promotes Reciprocity - Psychological Science, 24 (11), 2306-2314 - doi: 10.1177/0956797613495063 - [link]
- Bram Van den Bergh (2013) - What is the economic value of a human life? - [link]
- K Millet, L Lamey & Bram Van den Bergh (2012) - Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times - Organizational Behavior and Human Decision Processes, 117 (2), 275-284 - doi: 10.1016/j.obhdp.2011.11.008 - [link]
- K Janssens, M Pandelaere, Bram Van den Bergh, K Millet, I Lens & K Roe (2011) - Can Buy Me Love: Mate attraction goals lead to perceptual readiness for status products - Journal of Experimental Social Psychology, 47 (1), 254-258 - doi: 10.1016/j.jesp.2010.08.009 - [link]
- Bram Van den Bergh, J Schmitt & L Warlop (2011) - Embodied Myopia - Journal of Marketing Research, 48 (6), 1033-1044 - doi: 10.1509/jmr.09.0503 - [link]
- Bram Van den Bergh (2021) - International Journal of Research in Marketing (Journal) (Member of editorial board)
Activity: Editorial work › Academic - Bram Van den Bergh (2021) - Journal of Consumer Psychology (Journal) (Member of editorial board)
Activity: Editorial work › Academic - B (Bram) Van den Bergh (2014) - Journal of Consumer Research (Journal) (Member of editorial board)
Activity: Editorial work › Academic
Audencia
- Start date approval
- March 2024
- End date approval
- February 2027
- Place
- NANTES
- Description
- providing research support with junior scholars
Psychologie & Organisatie PT
- Level
- master
- Year Level
- master
- Year
- 2024
- Course Code
- BM25MIM-P
Influencing People
- Year Level
- Bachelor 3, Bachelor, Bachelor 3
- Year
- 2024
- Course Code
- B3MIN1017
Advertising and Communication
- Year Level
- master, master, master, master
- Year
- 2024
- Course Code
- BMME053
