prof.dr. B (Bram) Van den Bergh

Biography

Bram Van den Bergh studies how we make decisions. Using frameworks borrowed from psychology, economics, and biology, he attempts to uncover the fundamental drivers of our behavior. He published his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing and Marketing Science. He is a member of the editorial review board of the Journal of Consumer Research and currently serves as Associate Editor at the Journal of Consumer Psychology as well as at the International Journal of Research in Marketing. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.

Rotterdam School of Management, Erasmus University

Full professor | Department of Marketing Management
Email
bbergh@rsm.nl

More information

Work

  • Bram Van den Bergh (2021) - International Journal of Research in Marketing (Journal) (Member of editorial board)
    Activity: Editorial work Academic
  • Bram Van den Bergh (2021) - Journal of Consumer Psychology (Journal) (Member of editorial board)
    Activity: Editorial work Academic
  • B (Bram) Van den Bergh (2014) - Journal of Consumer Research (Journal) (Member of editorial board)
    Activity: Editorial work Academic

Audencia

Start date approval
March 2024
End date approval
February 2027
Place
NANTES
Description
providing research support with junior scholars

Psychologie & Organisatie PT

Level
master
Year Level
master
Year
2024
Course Code
BM25MIM-P

Influencing People

Year Level
Bachelor 3, Bachelor, Bachelor 3
Year
2024
Course Code
B3MIN1017

Advertising and Communication

Year Level
master, master, master, master
Year
2024
Course Code
BMME053

BIM Thesis Clinic

Level
master
Year Level
master
Year
2024
Course Code
BMRM1BIM

  • Ioannis Evangelidis

    Preference Construction under Prominence
  • Ioannis Evangelidis

    Preference Construction under Prominence
  • Manissa Gunadi

    Essays on Consumers and Numbers
  • Linda van Rijn

    Project Linda van Rijn
  • Anika Stuppy

    Essays on Product Quality
  • Eugina Leung

    How Technology Shapes Consumption: Implications for identity and judgement
  • Youngjin Chun

    Navigating Temporal Dimensions: Consumer Decisions from Past to Future
  • Youngjin Chun

    Navigating Temporal Dimensions: Consumer Decisions from Past to Future
  • Linda Couwenberg

    Context Dependent Valuation. A neuroscientific perspective on consumer decision-making
  • Marina Lenkovskaya

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Ting-Yi Lin

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Viktor Koritarov

    The Integration of Crisis Communication and Regulatory Focus: Deconstructing and Optimizing the Corporate Message
  • Ramiro Caso Besada

    The effect of visual metaphors on attention capture and attention transfer of advertisement elements.
  • Linda van Rijn

    Old Habits Die Easily: Longitudinal Studies on Age-Related Consumer Behavior Changes

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