Biography
Dr. Martinovici is an Assistant Professor of Marketing at the Rotterdam School of Management, Erasmus University (The Netherlands). She holds a PhD degree in Marketing and two master’s degrees (Econometrics and Mathematical Economics, and Marketing), from Tilburg University (The Netherlands). Dr. Martinovici’s research focuses on the role of attention in consumer choice processes. She develops dynamic Bayesian models calibrated on eye-tracking data to gain access to otherwise unobservable utility accumulation processes that take place during choice. For more information, please visit www.anamartinovici.com
Rotterdam School of Management, Erasmus University
Assistant professor | Department of Marketing Management
- martinovici@rsm.nl
More information
Work
- Hannah D. Loenneker, Erin M. Buchanan, Ana Martinovici, Maximilian A. Primbs, Mahmoud M. Elsherif, Bradley J. Baker, Leonie A. Dudda, Dušica F. Đurđević, Ksenija Mišić, Hannah K. Peetz, Jan P. Röer, Lars Schulze, Lisa Wagner, Julia K. Wolska, Corinna Kührt & Ekaterina Pronizius (2024) - We don't know what you did last summer. On the importance of transparent reporting of reaction time data pre-processing - Cortex, 172, 14-37 - doi: 10.1016/j.cortex.2023.11.012 - [link]
- Ana Martinovici, Rik Pieters & Tülin Erdem (2023) - Attention Trajectories Capture Utility Accumulation and Predict Brand Choice - Journal of Marketing Research, 60 (4), 625-645 - doi: 10.1177/00222437221141052 - [link]
- Sebastian Speer, Ana Martinovici, Ale Smidts & Maarten Boksem (2023) - The acute effects of stress on dishonesty are moderated by individual differences in moral default - Scientific Reports, 13 (1) - doi: 10.1038/s41598-023-31056-2 - [link]
Open Science NL
- Start date approval
- March 2024
- End date approval
- March 2027
- Place
- 'S-GRAVENHAGE
- Description
- Advisory Panel on Open Research Software
Analyzing Digital Footprints
- Level
- master
- Year Level
- master
- Year
- 2024
- Course Code
- BM25BAM
Digital Footprints
- Year Level
- master, master, master, master
- Year
- 2024
- Course Code
- BMME129
Current Topics in Marketing Research A
- Level
- PhD
- Year Level
- PhD
- Year
- 2024
- Course Code
- BERMASC054
