dr. A (Ana) Martinovici

Biography

Dr. Martinovici is an Assistant Professor of Marketing at the Rotterdam School of Management, Erasmus University (The Netherlands). She holds a PhD degree in Marketing and two master’s degrees (Econometrics and Mathematical Economics, and Marketing), from Tilburg University (The Netherlands). Dr. Martinovici’s research focuses on the role of attention in consumer choice processes. She develops dynamic Bayesian models calibrated on eye-tracking data to gain access to otherwise unobservable utility accumulation processes that take place during choice. For more information, please visit www.anamartinovici.com

Rotterdam School of Management, Erasmus University

Assistant professor | Department of Marketing Management
Email
martinovici@rsm.nl

More information

Work

Open Science NL

Start date approval
March 2024
End date approval
March 2027
Place
'S-GRAVENHAGE
Description
Advisory Panel on Open Research Software

Analyzing Digital Footprints

Level
master
Year Level
master
Year
2024
Course Code
BM25BAM

Digital Footprints

Year Level
master, master, master, master
Year
2024
Course Code
BMME129

Current Topics in Marketing Research A

Level
PhD
Year Level
PhD
Year
2024
Course Code
BERMASC054

  • Marina Lenkovskaya

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Ting-Yi Lin

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Julia Marie Esters

    PhD in Marketing - specialized in Machine Learning and Quantitative Methods

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