Biography
My research interests lie at the intersection between behavioral decision making and marketing research. Generally, I study decision heuristics and biases in marketing contexts, and devise individual-specific strategies aimed to overcome these biases. Theoretically, I draw from behavioral decision theory, which describes how individuals incorporate their set of beliefs and values into their decisions. Methodologically, I utilize experimental economics techniques and Bayesian analysis to understand and predict individual level behavior. My work is divided into two streams of research: (1) to investigate decision makers’ learning behavior and related decision heuristics and biases; and (2) to apply Bayesian models of heterogeneity to understand individual-level behavior. For more information, see my resume.
Rotterdam School of Management, Erasmus University
- ferecatu@rsm.nl
More information
Work
- Alina Ferecatu, Arnaud De Bruyn & Prithwiraj Mukherjee (2024) - Silently killing your panelists one email at a time: The true cost of email solicitations - Journal of the Academy of Marketing Science, 52 (4), 1216-1239 - doi: 10.1007/s11747-023-00992-w - [link]
- Gary E. Bolton, Alina Ferecatu & David J. Kusterer (2024) - Rate This Transaction: Coordinating Mappings in Market Feedback Systems - Management Science, 70 (1), 567-588 - doi: 10.1287/mnsc.2023.4694 - [link]
- Gui Liberali & Alina Ferecatu (2022) - Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models - Marketing Science, 41 (4), 341-366 - doi: 10.1287/mksc.2021.1346 - [link]
- Alina Ferecatu & Arnaud De Bruyn (2021) - Understanding Managers’ Trade-Offs Between Exploration and Exploitation - Marketing Science, 41 (1), 139-165 - doi: 10.1287/mksc.2021.1304 - [link]
- Alina Ferecatu & A Onculer (2016) - Heterogeneous Risk and Time Preferences - Journal of Risk and Uncertainty - doi: 10.1007/s11166-016-9243-x - [link]
Pricing: Creating and Capturing Value
- Year Level
- master, master, master, master
- Year
- 2024
- Course Code
- BMME100
Marketing Honours Class
- Year Level
- master, master, master, master
- Year
- 2024
- Course Code
- BMHONMM
Current Topics in Marketing Research A
- Level
- PhD
- Year Level
- PhD
- Year
- 2024
- Course Code
- BERMASC054