Biography
Ale Smidts is a professor of marketing research and director of RSM's Erasmus Center for Neuroeconomics. Professor Smidts is the former chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM, 2012- 2020), the former scientific director of ERIM (2004-2011) and the former dean of RSM Research. He was a board member of the Social Science and Humanities Division (SGW/NWO) of the Netherlands Organisation for Scientific Research (NWO) from 2012-2019. Since 2015 he is a member of the Advisory Board of the Neuromarketing Science and Business Association (NMSBA).
Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making, social influence and dishonesty. Work in neuromarketing is focused brain metrics predicting market-level success.
His work on decision neuroscience and neuromarketing has appeared in the Journal of Marketing Research, International Journal of Research in Marketing, Psychological Science, the Journal of Economic Psychology, the Journal of Economic Behavior and Organization, Marketing Letters and in major journals in the field of neuroscience such as the Journal of Neuroscience, Social Cognitive & Affective Neuroscience, Nature Reviews Neuroscience, Neuroimage, PNAS, TICS and Neuron.
His previous work on behavioral decision making, risk attitudes and persuasive communication has appeared in major journals in the field of management such as Management Science, the Academy of Management Journal, Marketing Science, the International Journal of Research in Marketing, Journal of Consumer Psychology and the Journal of Consumer Research.
Rotterdam School of Management, Erasmus University
- asmidts@rsm.nl
More information
Work
- Sebastian Speer, Ale Smidts & Maarten Boksem (2020) - Cognitive control increases honesty in cheaters but cheating in those who are honest - Proceedings of the National Academy of Sciences of the U.S.A., 117 (32), 19080-19091 - doi: 10.1073/pnas.2003480117 - [link]
- Esther Eijlers, Maarten Boksem & Ale Smidts (2020) - Measuring neural arousal for advertisements and its relationship with advertising success - Frontiers in Neuroscience, 14 (736) - doi: 10.3389/fnins.2020.00736 - [link]
- Hang Chan, Ale Smidts, Vincent Schoots, AG Sanfey & Maarten Boksem (2020) - Decoding dynamic affective responses to naturalistic videos with shared neural patterns - NeuroImage, 216 - doi: 10.1016/j.neuroimage.2020.116618 - [link]
- Esther Eijlers, Ale Smidts & Maarten Boksem (2020) - Implicit measurement of emotional experience and its dynamics
- C Levallois, Ale Smidts & PF Wouters (2019) - The emergence of neuromarketing investigated through online public communications (2002-2008) - Business History, 63 (3), 443-466 - doi: 10.1080/00076791.2019.1579194
- Hang Chan, Maarten Boksem & Ale Smidts (2019) - Neural profiling of brands: Mapping brand image in consumers' brains with visual templates
- Esther Eijlers, Ale Smidts & Maarten Boksem (2019) - Implicit measurement of emotional experience and its dynamics - PLoS One (online), 14 (2) - doi: 10.1371/journal.pone.0211496 - [link]
- Hang Chan, Ale Smidts, Vincent Schoots, RC Dietvorst & Maarten Boksem (2019) - Neural similarity at temporal pole and cerebellum predicts out-of-sample preference and recall for video stimuli - NeuroImage, 197, 391-401 - doi: 10.1016/j.neuroimage.2019.04.076 - [link]
- Leo van Brussel, Maarten Boksem, RC (Roeland) Dietvorst & Ale Smidts (2024) - Brain activity of professional investors signals future stock performance - Proceedings of the National Academy of Sciences of the United States of America, 121 (16), e2307982121 - doi: 10.1073/pnas.2307982121 - [link]
- Hang-Yee Chan, Maarten Boksem, Vinod Venkratraman, RC (Roeland) Dietvorst, Christin Scholz, Khoi Vo, Emily B. Falk & Ale Smidts (2024) - Neural signals of video advertisement liking: Insights into psychological processes and their temporal dynamics - Journal of Marketing Research, 61 (5), 891-913 - doi: 10.1177/00222437231194319 - [link]
- Rob van Tulder, Maarten Boksem, Ale Smidts, Harwin de Vries, Pursey Heugens, Gerrit van Bruggen, Wolf Wagner, Aurelie Lemmens, Julija Mell, Rommert Dekker & Hang Chan (1 December 2021) - ERIM recognises outstanding researchers with annual awards
- Maarten Boksem & Ale Smidts (12 February 2020) - Machine learning technology allows us to track emotional experiences
- Ale Smidts (2015) - Journal of Consumer Psychology (Journal) (Editor)
Activity: Editorial work › Academic - Ale Smidts (2009) - Journal of Neuroscience, Psychology, and Economics (Journal) (Editor)
Activity: Editorial work › Academic - Ale Smidts (2004) - Erasmus Research Institute of Management (ERiM) (External organisation) (Member)
Activity: Membership of committee › Academic - Ale Smidts (2002) - Academy of Management Journal (Journal) (Editor)
Activity: Editorial work › Academic - Ale Smidts, AThH Pruyn & Cees Riel (2000) - Managing organizational identification through employee communication (Speaker)
Activity: Oral presentation › Academic - Ale Smidts (1999) - Journal of Marketing Research (Journal) (Editor)
Activity: Editorial work › Academic - AThH Pruyn & Ale Smidts (1998) - Customers' reactions to waiting: Effects of the presence of 'fellow sufferers' in the waiting room (Speaker)
Activity: Oral presentation › Academic - AThH Pruyn & Ale Smidts (1997) - Consumer time orientation: Conceptualization and cross-national differences (Speaker)
Activity: Oral presentation › Academic - Ale Smidts (1997) - Jaarboek NVMI (Journal) (Editor)
Activity: Editorial work › Academic - AThH Pruyn & Ale Smidts (1996) - Waiting for service: Cognitive and affective responses to delay (Speaker)
Activity: Oral presentation › Academic
- Ale Smidts & Maarten Boksem (2021) - MOA Scientist of the Year Award 2021
- Ale Smidts (2019) - ERIM Top Article Award 2019
- Ale Smidts (2017) - Jan Benedict E.M. Steenkamp Award for Long-Term Impact
- Ale Smidts (2007) - IJRM Best Paper Award 2007
- Ale Smidts (2002) - ERIM Top Article Award 2002
MarktOnderzoekAssociatie (MOA)
- Start date approval
- November 2022
- End date approval
- November 2025
- Place
- ROTTERDAM
- Description
- Voorzitter Keurmerk Controle Commissie
Institute for Service Leadership
- Start date approval
- November 2022
- End date approval
- November 2025
- Place
- AMERSFOORT
Ministerie OC&W
- Start date approval
- January 2024
- End date approval
- January 2027
- Place
- DEN HAAG
- Description
- Commissie Sectorplan SSH
Neuroeconomics
- Year Level
- bachelor 3, bachelor, bachelor 3
- Year
- 2024
- Course Code
- B3MIN1018
Current Topics in Marketing Research A
- Level
- PhD
- Year Level
- PhD
- Year
- 2024
- Course Code
- BERMASC054
Neuromarketing
- Year Level
- master, master, master, master
- Year
- 2024
- Course Code
- BMME057
