On Wednesday 27 November 2024, Z. Ye will defend the doctoral thesis titled: ‘An Industry was Born: Investigating (gendered) livestreaming cultural production in China ‘.
- Promotor
- Co-promotor
- Date
- Wednesday 27 Nov 2024, 10:30 - 12:00
- Type
- PhD defence
- Space
- Senate Hall
- Building
- Education Center
- Location
- Campus Woudestein
Brief summary:
Livestreaming practices are increasingly influencing Chinese people’s everyday lives in social, cultural, and economic terms. The showroom livestreaming, known as xiuchang zhibo, features various content entertainment from singing and dancing to mundane everyday life activities such as chatting and eating. Whereas e-commerce livestreaming stands for a different business mode in which brands and retailers use livestreaming channels to promote products to their consumers. It fascinates me that livestreaming technology enables us to put different aspects of our social life online in real time. Therefore, this dissertation offers a critical account of why and how individuals, institutions, and platforms come together as components of the emergent livestreaming industry in the socio-political context of China.
- More information
The public defence will begin exactly at 10.30 hrs. The doors will be closed once the public defence starts, latecomers can access the hall via the fourth floor. Due to the solemn nature of the ceremony, children under the age of 6 are not allowed during the first part of the ceremony.
