Akiri Yoshino

Perfect combination 

My journey into the arts and culture field started somewhat accidental. I initially planned to study marketing, but I’ve always had a deep appreciation for the art world. I was searching for a programme that would allow me to combine my passion for marketing with my love for art. When I came across the International Bachelor Arts and Culture Studies in Rotterdam, it felt a perfect fit. It addressed various areas I was genuinely interested in, allowing me to explore both marketing and the arts in a way that resonated with me.

I wanted to study in a European city to immerse myself in a variety of cultures, and Rotterdam seemed like the perfect place to achieve that goal! One of the most valuable aspects of the programme was its international focus and the vibrant city of Rotterdam at its backdrop. Additionally, the chance to participate in both an internship and exchange programme felt incredibly enriching to me.

World of luxury hospitality

Throughout the IBACS programme, I realised I was more drawn to implementing art for commercial purposes, rather than working in the art world itself. I also developed a fascination for the luxury sector, as I believe that luxury can bridge art and business.  

After graduation I started my career in a marketing position at a Japanese hotel in Okinawa. Even though I loved the job and the wonderful people I worked with, I soon felt the pull for something more international. I believed that Kyoto would be an intriguing place to live, as it is one of Japan’s most popular tourist destinations. Besides, my studies in art had ignited a passion for the luxury sector, and I was eager to build my marketing experience in that field. I knew that working at a prestigious hotel would provide the perfect platform to combine these interests.

While researching opportunities, I visited the careers page of The Ritz-Carlton Kyoto and discovered the position for a Marketing and Public Relations Coordinator. It felt like the ideal role to advance my career while immersing myself in the world of luxury hospitality. Excited about the opportunity, I applied without hesitation, eager to take the next step in my professional journey. 

A day in the office

My day-to-day business varies quite a bit. I typically start the day with emails. When I’m focused on a specific event or project, my work involves a lot of internal and external communication. We also often organise photoshoots and videoshoots, for which I draft concepts and ideas and collaborate closely with the internal team.

My current project is to activate our fine dining restaurant – Chef's Table by Katsuhito Inoue – which requires extensive communication with our chefs. What I love most about this position is the opportunity to collaborate with some of the most talented individuals in the industry. Additionally, I collaborate with skilled videographers and media writers who take great pride in their work, ensuring we deliver the best quality in everything we do. 

Valuable skills

One of the most valuable skills I developed during my studies is the ability to multitask effectively. This is important in my current role, as I manage numerous projects and requests from different PR departments that need to be carried out simultaneously. In addition, the insights I gained during my exchange at LUISS University (Rome), along with the electives in my IBACS programme, have given me a solid foundation in marketing principles. The international character of the programme enabled me to work with diverse groups; something that has proved to be particularly beneficial in my current position where collaboration is essential.

Words of wisdom

To all students and fresh graduates, I would say: be open to opportunities! Your first job may not be your dream role, but gaining real-life experience is invaluable in shaping your professional career. Maintain a flexible mindset and stay receptive to new experiences; this is often how you discover your true passions. I found my passion for marketing in the Food & Beverage sector in ways I never anticipated right after graduation. That said, it’s essential to consider where you start your career, as the work environment you choose will significantly navigate your professional path. 

Finally, if you are job hunting, don’t lose heart and remember that we all have to start somewhere!