Theme of the conference

Responsible Communication

During the Etmaal 2024, we will engage with the theme of Responsible Communication. As the world goes through social and technological transformations, scholars need to consider the questions of responsibility and societal impacts.

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While modern technologies provide ample opportunities to access, verify, and study seemingly unlimited information online, there is a simultaneous growth of misinformation, fake news, and ensuing confusion. Likewise, while contemporary TV shows, movies, and advertisements increasingly represent diverse groups of people, the quality of such depictions is still questionable.

Media, technology, and communications are posed as both sources of societal challenges and as possible solutions. Communication scholars are well-suited to examine the ethical dimensions of contemporary media culture. Therefore, we invite the participants to consider questions like: What does it mean for institutions, organisations, and individuals to communicate responsibly? What is the role of technology in promoting and challenging responsible communication and media? What media content fosters positive and negative social impacts both directly and indirectly? We encourage participants to seek answers to these questions by exploring different perspectives, including but not limited to psychological, social, organisational, economic, political, environmental, and technological dimensions of communication.

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