Erasmus School of History, Culture and Communication
Assistant professor | Department of Media and Communication
- dekeyzer@eshcc.eur.nl
More information
Work
- Freya De Keyzer, Cristian Buzeta & Ana Isabel Lopes (2024) - The role of well-being in consumer's responses to personalized advertising on social media - Psychology and Marketing, 41 (6), 1206-1222 - doi: 10.1002/mar.21977 - [link]
- Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2023) - Perspectives: replication is more than meets the eye - International Journal of Advertising, 43 (3), 580-599 - doi: 10.1080/02650487.2023.2245278 - [link]
- Freya De Keyzer (2023) - #ThisIsSustainable: The Effect of Disclosures in Influencer Marketing for Sustainable Food - Sustainability (Switzerland), 15 (12) - doi: 10.3390/su15129501 - [link]
- Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2023) - Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study - International Journal of Advertising, 43 (4), 637-671 - doi: 10.1080/02650487.2023.2215079 - [link]
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Let's get personal: Which elements elicit perceived personalization in social media advertising? - Electronic Commerce Research and Applications, 55, 1-18 - doi: 10.1016/j.elerap.2022.101183 - [link]
- Freya De Keyzer, Guda van Noort & Sanne Kruikemeier (2022) - GOING TOO FAR? HOW CONSUMERS RESPOND TO PERSONALIZED ADVERTISING FROM DIFFERENT SOURCES - Journal of Electronic Commerce Research, 23 (3), 138-159 - [link]
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention - Journal of Advertising, 51 (1), 39-56 - doi: 10.1080/00913367.2021.1888339 - [link]
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2021) - The processing of native advertising compared to banner advertising: an eye-tracking experiment - Electronic Commerce Research, 1-20 - doi: 10.1007/s10660-021-09523-7
- Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2021) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis - Online Information Review, 45 (1), 1-20 - doi: 10.1108/OIR-09-2019-0287
- Freya De Keyzer (2019) - Brand communication on social networking sites
- Kristien Daems, Freya De Keyzer, Patrick De Pelsmacker & Ingrid Moons (2019) - Personalized and cued advertising aimed at children - Young Consumers, 20 (2), 138-151 - doi: 10.1108/YC-10-2018-0864
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites - International Journal of Electronic Commerce, 23 (2), 212-243 - doi: 10.1080/10864415.2018.1564551
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2017) - Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media - Online Information Review, 41 (7), 905-920 - doi: 10.1108/OIR-08-2016-0219
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2015) - Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites - Journal of Interactive Advertising, 15 (2), 124-134 - doi: 10.1080/15252019.2015.1082450
- Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising (Speaker)
Activity: Oral presentation › Academic - Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion. (Speaker)
Activity: Oral presentation › Academic - Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study (Speaker)
Activity: Oral presentation › Academic - Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2022) - Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research (Speaker)
Activity: Oral presentation › Academic - Freya De Keyzer, Kathleen Beullens & Geusens Femke (2022) - Adolescents’ perspective on smoking prevention campaigns (Speaker)
Activity: Oral presentation › Academic - Freya De Keyzer (2022) - Sustainability (Journal) (Editor)
Activity: Editorial work › Academic - Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources (Speaker)
Activity: Oral presentation › Academic - Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis (Speaker)
Activity: Oral presentation › Academic - Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis (Speaker)
Activity: Oral presentation › Academic - Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection (Speaker)
Activity: Oral presentation › Academic
- Freya De Keyzer (2019) - Best Student Paper Award
Universiteit Antwerpen
- Start date approval
- October 2024
- End date approval
- October 2027
- Place
- ANTWERPEN
- Description
- Onderwijs Marketing Management
Media and Business Transformations
- Level
- MA
- Year Level
- MA
- Year
- 2024
- Course Code
- CM4101
Master Thesis
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2024
- Course Code
- CM5000
Master Thesis Project
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2024
- Course Code
- CM5050
Engaging Consumers: Strategic Practices
- Level
- MA
- Year Level
- MA
- Year
- 2024
- Course Code
- CM4161
