Recently, Bernadette Kester (ESHCC / ERMeCC) and Mirjam Prenger (UvA) published an article in Journalism Practice about journalists who switched to 'the dark side' (title: 'The Turncoat phenomenon: role conceptions of PR practitioners who used to be journalists').
This sounds darker than it is. These are journalists who could not continue to build their career within journalism and decided to switch to PR. That was at least one of their motives. This investigation involves parliamentary reporters who are now spokespersons, speech writers or information managers. PR and journalism are traditionally seen as parties that need each other, albeit are not each other's best friends. In reality it’s not that worse. This research shows, among other things, how much former journalists benefit from their skills within PR, but also how critically they look at current journalism.
NRC Handelsblad 2 March 2020, Journalism Research News and Villamedia 26 Feb noticed the article.
- Assistant professor
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Link to the article (open source): https://www.tandfonline.com/doi/full/10.1080/17512786.2020.1727354
